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What we are learning about Reddit, written down.

How Cursor won Reddit, illustrated by a weekly participation calendar: answer, explain and follow up.

Paul Xue ·February 20, 2026

How Cursor Won Reddit by Showing Up Every Day

A case study on how Cursor built massive developer trust and community advocacy on Reddit through consistent, authentic participation.

An open door to Reddit with a read-the-rules welcome mat and reminders to be useful, transparent and respectful.

Paul Xue ·February 15, 2026

How to Avoid Getting Banned on Reddit: The Marketer's Survival Guide

The rules every marketer needs to follow to avoid bans, downvotes, and shadowbans on Reddit. Covers posting, commenting, DMs, and self-promotion guidelines.

A launch planning notebook organizes questions, subreddits and answers beside a launch calendar.

Paul Xue ·February 10, 2026

Reddit SEO and AEO Quickstart Guide for Your Next Product Launch

Step-by-step Reddit SEO and AEO guide for product launches. Get your brand cited by AI search engines and rank on Google through Reddit.

A Reddit post provides the complete answer within the platform, illustrating value before a website click.

Paul Xue ·February 1, 2026

What Is Zero-Click Marketing? How It Works on Reddit

Your Reddit answers can help buyers before they ever visit your website. Here’s how zero-click marketing works, what to post and how to tell whether it’s helping.

Five Reddit thread topics that can affect B2B deals: pricing, alternatives, onboarding, reliability and regret.

Paul Xue ·February 1, 2026

The 5 Reddit Threads That Kill B2B Deals (And How to Fix Them)

Most B2B deals aren't lost on the demo. They're lost in Reddit threads about pricing, alternatives, onboarding, bugs, and buyer remorse. Here's how to take control.

Paul Xue ·January 25, 2026

How to Scale a B2B Brand on Reddit

A framework for scaling B2B brand presence on Reddit: from building credibility to optimizing for delayed conversion and long-term pipeline growth.

A Reddit funnel for SaaS growth with awareness, trust and intent leading to a product trial.

Paul Xue ·January 20, 2026

How to Build a Reddit Funnel for SaaS Growth

A practical guide to building a Reddit marketing funnel for SaaS companies. From awareness and trust-building to demo requests and conversions.

An AI answer cites a useful Reddit answer containing experience, detail and context.

Paul Xue ·January 10, 2026

How to Get Cited by ChatGPT Through Reddit

Find the questions your buyers ask AI, see which Reddit threads get cited, and contribute answers worth referencing. A practical method with results from our client work.

Search result lines connect to a quotation and citation marker, illustrating the shift toward cited AI answers.

Paul Xue ·December 20, 2025

SEO is Dead, Long Live the Citation: Why Reddit is the New Front Page of AI Search

Traditional SEO is being replaced by AI citations. Reddit is the most-cited source in AI search. Here's how growth teams should adapt their strategy.

A large question mark contains common Reddit marketing questions about starting, ownership and measurement.

Paul Xue ·December 10, 2025

The 10 Most Common Questions Growth Teams Ask About Reddit Marketing

Answers to the 10 questions growth teams ask most about Reddit marketing: strategy, measurement, resources, timing, and how to earn trust at scale.