Blog

What we are learning about Reddit, written down.

Paul Xue ·October 9, 2026

10 Real Reddit Ads and What Each One Cost

Ten Reddit ads from our client accounts, recreated with the brand removed, with the spend, click-through rate and cost per lead or signup of each. The ones with 10% click-through rates sold nothing.

Cover: Spacestation Labs 2.0, with the 14 August 2026 citation drop and a client subreddit's Mod Insights on paper cards

Paul Xue ·October 7, 2026

Spacestation Labs 2.0: two offers, one guarantee each

For two years AI citations were the core of what we sold. As of this month the core offer is Reddit organic: a space you own and grow, plus ads with a cost per click we guarantee in your own analytics. Here is what changed, what it costs and what we promise.

Graphic showing Reddit buyer questions about pricing, switching, and alternatives, alongside sales insights on price concerns, implementation worries, and competing options.

Gregory Kennedy ·October 6, 2026

The Reddit Comments Your Sales Team Should Be Reading

Reddit comments can reveal the objections, competitor comparisons, pricing concerns, and buying criteria prospects bring into sales conversations. This guide shows which threads are worth watching and how to turn those insights into better sales enablement.

Cover: How to advertise on Reddit, with cards showing US lead cost of $24.47 on Conversions against $731 on Traffic, and automated targeting taking 65% of spend

Paul Xue ·October 5, 2026

How to Advertise on Reddit in 2026

How to set up a Reddit Ads account, which objective to pick first, how to target, what gets ads rejected and whether to turn comments on, from the setup we run for every client.

Cover: What Reddit ads cost, with cards showing US clicks at $0.35, clicks outside the US at $0.06, and cost per result from $1.40 to $425

Paul Xue ·October 2, 2026

How Much Do Reddit Ads Cost in 2026?

Reddit's minimum is $5 a day. We pulled every campaign from 16 client ad accounts, $69,600 of spend, to show what clicks, impressions and customers actually cost in the US and worldwide.

Cover: five ways to do Reddit without an agency, with Wafer campaign and Soar pricing figures on paper cards

Paul Xue ·September 30, 2026

5 Alternatives to a Reddit Marketing Agency

Five ways to handle Reddit marketing without a specialist agency. Compare costs, responsibilities and tradeoffs to find the right approach for your team.

Reddit shaping B2B demand before search, site visits, and demo requests.

Gregory Kennedy ·September 30, 2026

Where Reddit Fits in Modern B2B Demand Generation

Reddit often shapes B2B demand before another channel gets credit for the conversion. This article explains how Reddit works alongside search, paid media, content, review sites, communities, and sales—and where its influence shows up across the buying journey.

Cover: Tally's biggest channel is ChatGPT, with two quotes from Marie Martens on paper cards

Paul Xue ·September 28, 2026

43% of Tally's new users come from AI

Tally did not buy a single citation. A subreddit, four comparison pages, a help centre and one question at signup made ChatGPT its biggest channel. The assets are the part worth copying.

Gregory Kennedy ·September 21, 2026

Reddit Monitoring: How to Track Your Brand’s Reputation

Find brand mentions, product complaints and competitor comparisons on Reddit. Use repeatable searches and a simple process to turn monitoring into action.

Paul Xue ·September 18, 2026

How to bypass the Reddit login wall

Requesting the desktop site is still the fastest way to read Reddit without logging in on a phone. How to do it on iPhone and Android, and where it stops working.