What we are learning about Reddit, written down.
Nike lost $200 billion. Reddit called it in 2019.
We read seven years of Reddit comments about Nike. The collapse was documented in public, for free, four years before the stock moved. Here is what a listening program would have caught, and when.
Paul Xue · September 11, 2026
Best Agency for Reddit Citations for LLMs
Nobody can guarantee you LLM citations from Reddit. On 14 August 2026 the whole channel lost 86% of its ChatGPT citation share in a day. Here is what we do instead.
Paul Xue · September 9, 2026
The Four Types of Reddit Content Every Brand Needs
Learn the four types of Reddit content every brand needs: education, participation, proof, and commercial intent. See how each one plays a different role in building attention, credibility, and buying relevance.
Gregory Kennedy · September 7, 2026
Reddit ad specs and ad types
Every Reddit ad spec in one table, then the part the spec sheet leaves out. I pulled the top 40 posts of the year from ten subreddits to see what an ad has to look like to survive the feed.
Paul Xue · September 6, 2026
What Should Your Brand Talk About on Reddit?
On Reddit, having something to say does not mean people want to hear it from your brand. A company can have deep expertise, strong opinions, original research, and a perfectly relevant product, yet still enter the wrong conversation and come across as opportunistic. Reddit communities are unusually good at sensing when a brand is contributing because it belongs there and when it is simply looking for an excuse to be visible.
Gregory Kennedy · September 3, 2026
The $138K selfie budget
An insurance company became the most talked about brand in SF tech without saying a word about insurance. The math, why it works on this crowd, where finance did it first, and where it stops.
Paul Xue · August 31, 2026
What Share of AI Citations Comes From Reddit? Three Programmes, 1,367 Citations
Across three client programmes we tracked 1,367 AI answer citations. The threads we placed were 27% of the Reddit threads engines cited and took about 60% of the citations. The full dataset, and what it does not prove.
Paul Xue · August 29, 2026
The 21-Day Playbook for a Successful Reddit AMA
A great Reddit AMA starts long before the first question. You need the right host, a topic the community cares about, support from moderators, and preparation for difficult questions. When the conversation starts, founders need to answer honestly and let the audience shape the discussion. The payoff is more than engagement. It is an unfiltered look at what potential customers actually think. In this blog, we give the 21-day playbook you need to pull off a successful AMA.
Gregory Kennedy · August 24, 2026
How to Handle a Reddit Backlash
A negative Reddit thread can turn into a reputation problem faster than most brands expect. But if you don't handle it correctly, you can make it 10x worse. For this blog, we dive into the proper way to handle a Reddit backlash.
Gregory Kennedy · August 17, 2026
Measuring Organic Reddit Marketing Performance: The Complete KPI List
The complete guide to Reddit marketing KPIs. Learn which metrics actually matter for organic Reddit campaigns and how to track engagement, trust, and conversions.
Paul Xue · March 20, 2026
Reddit Marketing Strategy: Facts, Myths, and What Actually Works in 2026
Separate Reddit marketing facts from fiction. Learn what B2B marketers get wrong about Reddit, why heads of growth love it, and how to build a strategy that drives real pipeline.
Paul Xue · March 15, 2026
Structuring a Reddit Marketing Funnel: From Awareness to Conversion
How to build a Reddit marketing funnel that takes prospects from discovery to conversion. A framework for mapping Reddit activity to real business outcomes.
Paul Xue · March 10, 2026
6 Reddit Growth Hacks Every B2B Marketer Should Know
Practical Reddit growth hacks that B2B marketers actually use to drive organic reach, build authority, and generate pipeline from Reddit in 2026.
Paul Xue · March 10, 2026
How a Single Reddit Post Destroyed a Company's Conversions (And How We Fixed It)
A case study on how one hostile Reddit thread tanked a SaaS company's conversion rate, and the reputation management strategy that reclaimed their search results.
Paul Xue · March 5, 2026
Why Authenticity Beats Advertising on Reddit (And How Brands Can Earn Trust)
Reddit rewards authenticity and punishes advertising. Learn how brands earn trust on Reddit through genuine participation instead of traditional marketing.
Paul Xue · March 1, 2026
What is Reddit Karma and Why Does it Matter for Brands?
Everything brands need to know about Reddit karma: how it works, why it matters for marketing, and a 14-day plan to build credibility from scratch.
Paul Xue · February 28, 2026
How Cursor Won Reddit by Showing Up Every Day
A case study on how Cursor built massive developer trust and community advocacy on Reddit through consistent, authentic participation.
Paul Xue · February 20, 2026
How to Avoid Getting Banned on Reddit: The Marketer's Survival Guide
The rules every marketer needs to follow to avoid bans, downvotes, and shadowbans on Reddit. Covers posting, commenting, DMs, and self-promotion guidelines.
Paul Xue · February 15, 2026
Reddit SEO and AEO Quickstart Guide for Your Next Product Launch
Step-by-step Reddit SEO and AEO guide for product launches. Get your brand cited by AI search engines and rank on Google through Reddit.
Paul Xue · February 10, 2026
What is Zero-Click Marketing? Why Reddit is the Best Channel for It
Zero-click marketing delivers value without requiring a click. Learn why Reddit is the most effective zero-click marketing channel for B2B brands.
Paul Xue · February 1, 2026
The 5 Reddit Threads That Kill B2B Deals (And How to Fix Them)
Most B2B deals aren't lost on the demo. They're lost in Reddit threads about pricing, alternatives, onboarding, bugs, and buyer remorse. Here's how to take control.
Paul Xue · February 1, 2026
How to Scale a B2B Brand on Reddit
A framework for scaling B2B brand presence on Reddit: from building credibility to optimizing for delayed conversion and long-term pipeline growth.
Paul Xue · January 25, 2026
How to Build a Reddit Funnel for SaaS Growth
A practical guide to building a Reddit marketing funnel for SaaS companies. From awareness and trust-building to demo requests and conversions.
Paul Xue · January 20, 2026
If You Want to Get Cited by AI Search, Start With Reddit
Reddit is the most-cited platform in AI search results. Learn how to get your B2B brand cited by ChatGPT, Perplexity, and Gemini through strategic Reddit participation.
Paul Xue · January 10, 2026
SEO is Dead, Long Live the Citation: Why Reddit is the New Front Page of AI Search
Traditional SEO is being replaced by AI citations. Reddit is the most-cited source in AI search. Here's how growth teams should adapt their strategy.
Paul Xue · December 20, 2025
The 10 Most Common Questions Growth Teams Ask About Reddit Marketing
Answers to the 10 questions growth teams ask most about Reddit marketing: strategy, measurement, resources, timing, and how to earn trust at scale.
Paul Xue · December 10, 2025
The Creative Formula for Reddit Marketing: What Post Formats Actually Work
A complete guide to Reddit post formats that drive engagement. Covers submission types, creative formulas, and strategic frameworks for every content goal.
Paul Xue · November 28, 2025
If Reddit Is Not Working, You Are Probably Posting in the Wrong Place
Most brands fail on Reddit because they post in the wrong subreddits. Learn how to find the right communities where your buyers actually make decisions.
Paul Xue · November 15, 2025
How to Grow a Subreddit From Zero to 10,000 Members
Step-by-step guide to growing a subreddit from zero to 10,000+ members. Covers seeding, community building, scaling, and claiming abandoned subreddits.
Paul Xue · November 1, 2025