Reddit advertising for performance marketing teams
Clicks for cents, from people who already know you
You have probably run Reddit ads once: cheap clicks, no customers, campaign paused. Cold Reddit traffic doesn't convert because Redditors don't trust ads from names they haven't seen in a thread. Warm them first and the numbers flip. Wafer paid $0.04 a click and $0.88 a sign-up.
Performance teams we work with
What performance teams get out of it
$0.88
Per sign-up, not per click
Wafer paid $0.88 a sign-up on a two-week retargeting flight to developers who had already read its threads. 1,335 sign-ups.
$0.04
A click, on the same flight
Developers run ad blockers and have seen every pitch twice. They still clicked, because the name was already familiar from the threads.
15x
Usage, not just sign-ups
Wafer's daily tokens on OpenRouter went from about 5 billion to 74 billion before the flight had even ended.
166K
Reach you'd otherwise pay for
One organic post for a rug brand drew 166,000 views and 52 comments. When we run ads on top, they go to people who already read the threads.
Why Reddit ads get clicks and no customers, and the fix
Reddit's CPMs are low and its clicks are cheap, which is why most performance teams try it once, watch the conversion rate, and pause it. The audience isn't the problem. The problem is that a Redditor who has never seen your name in a thread treats your ad as an ad. The fix is the order of operations: the threads first, so the name is familiar where buyers argue about the category, then a retargeting flight to the people who read them.
Wafer sells hosted inference by the token. Months of organic threads came first, then a two-week flight reached the developers who already knew the name: 1,335 sign-ups at $0.88, on four-cent clicks, and daily tokens up 15x before the flight ended. We run regular tests, pick the number the campaign has to hit, and spend only on the ads that bring in customers. Your attribution stays yours, and the report reads the way your other channels do.
- 01
Threads first, ads second
The organic threads make the name familiar in the subs where your buyers compare. That is the audience the ads go to.
- 02
Retarget the readers
The flight targets the people who already read the threads, not the whole subreddit. That is where the four-cent click comes from.
- 03
Pick the number, then build to it
A target CPA or CPM up front, then a campaign built and tested to hit it, not a budget spent and explained afterwards.
- 04
Spend only on what converts
We run the tests, kill the ads that bring clicks and no customers, and scale the ones that bring customers.
Get started in three steps
Step 1: Apply in two minutes
Tell us the company, who buys from you and what you want Reddit to do for it.
Step 2: Talk it through
On the call we look at where your buyers already talk and the searches worth owning, and tell you straight if it's a fit.
Step 3: Approve the first drafts
We write, post and moderate. You sign off each week's drafts and see what ranks and what AI answers cite.
Good fit, bad fit
Reddit only works where a real conversation already exists. We can earn you a place in it. We can't invent it, so we check before taking your money.
FAQs
We ran Reddit ads and got clicks but no customers. Why?
Cold traffic. A Redditor who hasn't seen your name in a thread treats the ad as an ad. The threads come first; the ads retarget the people who read them.
Can we start with paid only?
Yes, ads management starts at $10,000 a month plus ad spend. Most teams add the organic community once the ads prove the audience.
What does it cost?
Ads management starts at $10,000 a month plus ad spend. The subreddit engagement starts at $5,000 a month. See the pricing page for what's included.