Reddit marketing for growth teams
A channel you can report on
You have a target and a dashboard, and Reddit is the channel nobody on the team has the hours to run properly. Someone posts at launch, a complaint thread ranks for the brand name, and nobody can say what any of it was worth. Run it like any other channel: a target query per thread, tracking, and a number every month.
Growth teams we work with
What growth teams get out of it
134
Referrals you can trace
Reddit sent MessageDesk 134 referrals in 90 days, the same number ChatGPT sent. The traceable ones became booked meetings.
100+
Inbounds from one post
Topflight's HIPAA post drew 983,000 impressions, 2,763 upvotes and 1,326 comments from real buyers. One post was the whole campaign.
2,882
A number every month
AI citations to Arist threads in nine weeks, 49% of its category, tracked in Promptwatch by prompt across Google AI Mode, AI Overviews and ChatGPT.
1,335
Sign-ups when ads go on top
Wafer got 1,335 sign-ups in two weeks at $0.88 each, from a retargeting flight to the developers who had already read its threads.
Run Reddit like a channel, not a side project
By the time a company has a growth team, Reddit is usually the channel nobody has the hours to run properly. The fix is to run it like any other channel. Every thread is written for one real buying question, so the result lands in a report you already run instead of a vanity metric. Every thread is tracked: where it ranks, which AI answers cite it, and what came through the door.
MessageDesk is the plainest example. In 90 days Reddit sent it 134 referrals, the same number ChatGPT sent, and the traceable ones became booked meetings. Arist runs it at scale: 142 threads, one buying question each, and nine weeks in the engines had cited them 2,882 times, 49% of every Reddit citation in its category. Topflight got 100+ inbounds from one post that drew 983,000 impressions. Wafer ran the ads once the threads were there and paid $0.88 a sign-up for 1,335 of them in two weeks.
- 01
One target query per thread
Every thread is written for a real buying question, so the result shows up in a report you already run instead of a vanity metric.
- 02
Track it by prompt
Which AI answers cite your threads, on which questions, week over week, in Promptwatch. The AEO win is a number, not a vibe.
- 03
Threads first, ads on top
The comparison threads buyers read after they have seen your ads. Once they exist, a retargeting flight to the readers is the cheapest paid you will run.
- 04
Your strategy, our hours
Your team keeps the strategy and the sign-off. We take the writing, posting, moderating and tracking off its calendar.
Get started in three steps
Step 1: Apply in two minutes
Tell us the company, who buys from you and what you want Reddit to do for it.
Step 2: Talk it through
On the call we look at where your buyers already talk and the searches worth owning, and tell you straight if it's a fit.
Step 3: Approve the first drafts
We write, post and moderate. You sign off each week's drafts and see what ranks and what AI answers cite.
Good fit, bad fit
Reddit only works where a real conversation already exists. We can earn you a place in it. We can't invent it, so we check before taking your money.
FAQs
What reporting do we get?
Monthly: thread rankings, AI citations tracked in Promptwatch by prompt, and community growth. The same numbers you'd report up anyway.
Does this replace paid?
No. It's the organic layer paid can't buy: the threads buyers read when they compare. Ads work best on top of it, as a retargeting flight to the people who read the threads.
What does it cost?
The subreddit engagement starts at $5,000 a month. See the pricing page for what's included.