Reddit marketing agency for SaaS companies
Be the thread Google quotes
When a buyer searches for a DocSend alternative, the answer at the top is built from Reddit threads someone else wrote. Papermark's are ours: 56% of every Reddit citation in its category, three weeks after we started.
SaaS companies we work with
What SaaS companies get out of it
56%
Own the citation pool
Of the Reddit citations in AI answers about data rooms, that share points at Papermark threads we wrote. 266 citations in three weeks.
2 days
Show up before the quarter ends
From a post going up to being the first source in an AI answer. Threads reach page one of Google in about 30 days.
49%
Hold a whole category
Of every Reddit citation in workplace training, that share points at Arist threads we wrote. 2,882 citations in nine weeks.
134
Turn it into pipeline
Referrals from Reddit to MessageDesk in 90 days, the same number ChatGPT sent them. Traceable users became booked meetings.
“Reddit is doing so much for us in search. Papermark is now the top recommendation on Reddit in our category, and that matters.”
How SaaS buyers end up reading our threads
SaaS buying starts with a question typed into Google or ChatGPT: the best data room for a seed round, a DocSend alternative, how to train staff who never open the LMS. The answer comes back built from a short list of citations, and Reddit threads fill most of them. Whoever wrote the threads wrote the answer, and today that is usually a stranger or a competitor.
For Papermark we posted 85 threads and 45 comments across r/datarooms, r/sysadmin, r/selfhosted and the DocSend subreddit. In three weeks the engines cited Reddit 476 times on its buying queries, and 266 of those were ours. For Arist we have written 142 threads since April 2025, 73 of them in r/arist, the subreddit it owns, and in nine weeks those drew 2,882 citations. Threads from 2025 are still being cited a year later, which is the part an ad budget can't buy.
- 01
One buying question per thread
Titled the way buyers ask: "best X for Y", "X vs Y", "is X worth it". That is the exact shape Google ranks and AI quotes.
- 02
A subreddit in your name
In someone else's sub a moderator decides what stays up. In yours, nothing gets removed, and a thread there is cited 24 times on average against 7 for one nobody tends.
- 03
Named accounts, no vote games
Developers and operators smell polished marketing from a mile off. Plain talk from a real person in a thread beats a landing page, and it is also what keeps the sub from getting banned.
- 04
Count every citation
Each thread is tracked in Promptwatch: where it ranks and which AI answers quote it. You see what works, and we write more of it.
The subreddits we have mapped for SaaS
Every one has a guide: who posts there, what gets removed and why, the karma gates and the AutoModerator rules. The right-hand columns compare what happens to an average post with what happened to ours.
- 10M
- members
- 8
- subreddits
- 42%
- of posts removed on average
- 2%
- of ours removed
| Subreddit | Members | Posts a day | Posts removed | Ours removed |
|---|---|---|---|---|
| r/Entrepreneur | 5.3M | 9 | 43% | 3% |
| r/smallbusiness | 2.5M | 116 | 39% | 2% |
| r/SaaS | 819k | 177 | 44% | 2% |
| r/EntrepreneurRideAlong | 732k | 80 | 76% | 3% |
| r/microsaas | 220k | 76 | 46% | 0% |
| r/ycombinator | 206k | 12 | 57% | Not yet |
| r/micro_saas | 140k | 90 | 11% | 0% |
| r/alphaandbetausers | 47k | 133 | 24% | Not yet |
Removal rates are measured on a sample of recent posts in each subreddit, from Reddit's public archive. Our own figure counts our posts and comments there, outcomes only, and is left blank under ten items.
All subreddit guidesGet started in three steps
Step 1: Apply in two minutes
Tell us the company, who buys from you and what you want Reddit to do for it.
Step 2: Talk it through
On the call we look at where your buyers already talk and the searches worth owning, and tell you straight if it's a fit.
Step 3: Approve the first drafts
We write, post and moderate. You sign off each week's drafts and see what ranks and what AI answers cite.
Good fit, bad fit
Reddit only works where a real conversation already exists. We can earn you a place in it. We can't invent it, so we check before taking your money.
FAQs
How fast does a SaaS subreddit rank?
Threads we write reach page one of Google in about 30 days, often 7. AI citations follow in about 90. Papermark's first position-1 citation came two days after the post went up.
Will Reddit ban us for marketing?
Not when the community is real and the threads answer questions people actually ask. Bans come from anonymous accounts and vote manipulation, which we don't do.
What does it cost?
The subreddit engagement starts at $5,000 a month. See the pricing page for what's included.