Reddit marketing agency for healthcare companies
Tell the story your buyers lived
Hospital IT has paid for "seamless Epic integration" and watched the vendor vanish. They don't click ads. They read Reddit late at night looking for someone who has been through it, and right now the story they find is not yours. One post we wrote reached 309,000 of them.
Healthcare companies we work with
What healthcare companies get out of it
983k
Reach founders who skip ads
Impressions on one r/SaaS post for Topflight about a $300,000 build no doctor would use. 1,326 comments and more than 100 inbound leads.
309k
Reach hospital IT where it talks
Impressions on one r/sysadmin post for Specode, with 293 comments from hospital IT trading their own ghosted-vendor stories. No ad spend.
54%
Win the research purchase
Of the Reddit citations in AI answers about Vielight's brain photobiomodulation devices, that share points at our threads. 188 citations.
1
Post. That was the campaign.
Both stories above were a single post each. The reach came from being true to the reader's job, not from posting often.
Healthcare buyers trust war stories, not vendors
Healthcare buyers have been burned before. Hospital IT directors have paid for "seamless Epic integration" and watched the vendor disappear. Digital-health founders have watched a $300,000 build go unused by the doctors it was built for. They don't click ads. They read r/sysadmin, r/healthIT and the condition-specific subs late at night, looking for someone who has been through it, and those threads rank for the searches your buyers run.
Topflight builds healthcare apps, so we wrote the founder version of that pain into one story and posted it in r/SaaS: software that is technically perfect and practically useless. It reached 983,000 impressions, 2,763 upvotes and 1,326 comments, brought more than 100 inbound leads, and Google's AI Overview now calls it a classic startup cautionary tale. Specode, the same team's platform for HIPAA-ready apps, sells to the hospital IT director, so that story went to r/sysadmin: a 200-bed hospital, a patient portal still on Flash, an integration vendor silent three weeks before go-live. One post, 309,000 impressions, 293 comments from hospital IT. Consumer health runs on research instead: Vielight's buyers spend weeks on wavelengths and clinical studies, and 54% of the Reddit citations in AI answers about its devices now point at the explainers and teardowns we seeded.
- 01
Write the war story
The vendor that vanished, the build nobody used. A story from someone in the same job beats any sales deck, and it is what gets retold on LinkedIn and quoted by AI Overviews.
- 02
Post where the job title lives
Hospital IT is in r/sysadmin. Digital-health founders are in r/SaaS. Device buyers are in the condition subs. The same story in the wrong sub reaches nobody.
- 03
Be plain about the evidence
Health claims get torn apart on Reddit faster than anywhere else. Every draft says what the evidence does and doesn't show, and hype is left out.
- 04
You sign off every draft
Nothing goes up until you have reviewed it. For a regulated product that review step is built into the week, not bolted on.
The subreddits we have mapped for Healthcare
Every one has a guide: who posts there, what gets removed and why, the karma gates and the AutoModerator rules. The right-hand columns compare what happens to an average post with what happened to ours.
- 3.4M
- members
- 9
- subreddits
- 19%
- of posts removed on average
- 5%
- of ours removed
| Subreddit | Members | Posts a day | Posts removed | Ours removed |
|---|---|---|---|---|
| r/sysadmin | 1.3M | 57 | 24% | 5% |
| r/Biohackers | 911k | 63 | 14% | 3% |
| r/Supplements | 620k | 62 | 19% | 0% |
| r/Microbiome | 189k | 10 | 5% | 9% |
| r/whoop | 160k | 23 | 6% | 3% |
| r/redlighttherapy | 120k | 9 | 16% | 1% |
| r/healthIT | 59k | 4 | 28% | 5% |
| r/HealthTech | 12k | 6 | 31% | 13% |
| r/telehealth | 7.2k | 4 | 27% | Not yet |
Removal rates are measured on a sample of recent posts in each subreddit, from Reddit's public archive. Our own figure counts our posts and comments there, outcomes only, and is left blank under ten items.
All subreddit guidesGet started in three steps
Step 1: Apply in two minutes
Tell us the company, who buys from you and what you want Reddit to do for it.
Step 2: Talk it through
On the call we look at where your buyers already talk and the searches worth owning, and tell you straight if it's a fit.
Step 3: Approve the first drafts
We write, post and moderate. You sign off each week's drafts and see what ranks and what AI answers cite.
Good fit, bad fit
Reddit only works where a real conversation already exists. We can earn you a place in it. We can't invent it, so we check before taking your money.
FAQs
Is Reddit marketing safe for a healthcare brand?
Yes, when every draft is reviewed before it posts and the threads stick to what the evidence shows. That review step is built into how we work.
Who do these threads reach?
Whoever your buyer is. For Specode it was 309,000 hospital IT readers in r/sysadmin. For Topflight it was digital-health founders in r/SaaS. For Vielight it is people researching devices.
What does it cost?
The subreddit engagement starts at $5,000 a month. See the pricing page for what's included.