Reddit marketing for peptide and supplement brands
Be the name they trust, in the subs that ban sellers
Your buyers decide on Reddit. Before anyone orders a peptide, a compounded GLP-1 or a supplement stack, they ask r/Biohackers, r/Peptidesource or r/tirzepatidecompound whether the brand is legit, and the AI answer they read quotes those threads. Those subs remove vendors on sight, and in the strictest, half of posts never get through. We have mapped every one of them, and we post there without getting your brand banned.
Brands we work with in the space
What peptide brands get out of it
2.6M
Buyers already in the room
Members across the 17 peptide and GLP-1 subreddits we have mapped, from r/Biohackers at 911,000 to r/Peptidesource at 113,000, posting about 690 times a day between them.
51%
Posts removed in r/Peptidesource
Half of what gets posted there never gets through, and in r/PeptidePathways it is 64%. Every sub has its own karma gate, vendor rule and AutoModerator. We have written the guide to each one.
54%
Citation share in a biohacker category
When AI compares brain photobiomodulation devices, 54% of its Reddit sources are Vielight threads we wrote. The first citation came 40 hours after posting.
0
Scam threads left on page one
3D AI Studio had a scam accusation ranking on its reviews search. We answered it in the open from real users' accounts, and three months later it was off page one.
The only industry where the buyer's first question is "is it legit"
Peptides, compounded GLP-1s and supplements sell on trust, and Reddit is where that trust gets decided. The subs are big, busy and hostile to anyone selling: r/Peptidesource removes half of what gets posted, r/tirzepatidecompound bans research peptides and reconstitution talk, r/Biohackers blocks accounts under 15 days old. A brand account posting a discount code gets removed, and a vendor caught astroturfing gets called out in a thread that then ranks for the brand name.
So the work is the opposite of a promo. Named accounts that say who they work for. Threads that answer the question properly, dosing, sourcing, side effects, what the research actually says, with the brand mentioned only where it earns a place. Every draft reviewed by whoever your legal or compliance person is before it posts, no claims that need the word cure. Vielight, a device company selling to the same biohacker audience, now holds 54% of the Reddit citations when AI compares its category, and a new thread was cited within 40 hours. 3D AI Studio had a scam accusation ranking on its reviews search; three months of answering it in public took it off page one. That is the playbook: earn the legit answer, then make sure it is the one that ranks and gets quoted.
- 01
Map the subs first
Seventeen peptide and GLP-1 subreddits, each with its own karma gate, vendor rule and removal rate. We have the guide to every one before the first post goes up.
- 02
Named accounts, reviewed drafts
Every account says who it is and who it works for. Every draft goes through your compliance reviewer before it posts. No vote manipulation, no sock puppets, nothing that gets a brand blacklisted.
- 03
Answer the legit question
Third-party testing, sourcing, what the research says. The thread that answers it honestly is the one buyers screenshot and AI quotes.
- 04
Own a subreddit
A community in your name where customers post results and ask questions, and nothing gets removed by someone else's mods. A thread in a sub we run is cited 24 times on average against 7 elsewhere.
- 05
Count the citations
Every thread is tracked in Promptwatch, so you can say which AI answers about your category quote you, and how often, every month.
The subreddits we have mapped for Peptides
Every one has a guide: who posts there, what gets removed and why, the karma gates and the AutoModerator rules. The right-hand columns compare what happens to an average post with what happened to ours.
- 2.6M
- members
- 17
- subreddits
- 18%
- of posts removed on average
- <1%
- of ours removed
| Subreddit | Members | Posts a day | Posts removed | Ours removed |
|---|---|---|---|---|
| r/Biohackers | 911k | 63 | 14% | 3% |
| r/Zepbound | 239k | 96 | 9% | 0% |
| r/Semaglutide | 205k | 19 | 11% | 0% |
| r/tirzepatidecompound | 200k | 74 | 18% | Not yet |
| r/Retatrutide | 180k | 97 | 39% | Not yet |
| r/BodyHackGuide | 168k | 35 | 19% | Not yet |
| r/Ozempic | 149k | 16 | 35% | 0% |
| r/Biohacking | 134k | 125 | 12% | Not yet |
| r/Peptidesource | 113k | 19 | 51% | Not yet |
| r/compoundedtirzepatide | 67k | 53 | 13% | Not yet |
| r/TirzepatideRX | 46k | 29 | 4% | Not yet |
| r/PeptidePathways | 43k | 22 | 64% | Not yet |
| r/glp1 | 39k | 5 | 5% | Not yet |
| r/GLP1microdosing | 28k | 17 | 9% | 0% |
| r/CompoundedSemaglutide | 25k | 6 | 4% | Not yet |
| r/Wegovy | 24k | 15 | 1% | Not yet |
| r/Tirzeglutide | 17k | 2 | 4% | Not yet |
Removal rates are measured on a sample of recent posts in each subreddit, from Reddit's public archive. Our own figure counts our posts and comments there, outcomes only, and is left blank under ten items.
All subreddit guidesGet started in three steps
Step 1: Apply in two minutes
Tell us the company, who buys from you and what you want Reddit to do for it.
Step 2: Talk it through
On the call we look at where your buyers already talk and the searches worth owning, and tell you straight if it's a fit.
Step 3: Approve the first drafts
We write, post and moderate. You sign off each week's drafts and see what ranks and what AI answers cite.
Good fit, bad fit
Reddit only works where a real conversation already exists. We can earn you a place in it. We can't invent it, so we check before taking your money.
FAQs
Won't the subreddits ban us?
They ban vendors who sell and sock puppets who pretend. Named accounts that answer questions honestly and say who they work for are a different thing, and we know each sub's rules before we post. We have mapped all 17.
What about compliance?
Every draft goes to whoever you nominate before it posts. Threads are answers, not claims, which is what compliance wants to see anyway. We do not write the word cure.
What does it cost?
The subreddit engagement starts at $5,000 a month. See the pricing page for what's included.