Reddit content marketing for content teams
Write where the answer gets cited
Your blog is good and nobody cites it. When a buyer asks ChatGPT or Google which tool to pick, the source is a Reddit thread, usually one a stranger wrote. We write the threads that answer those questions, in the words buyers use, and they stay cited long after a blog post has slid off page one.
Content teams we work with
What content teams get out of it
142
One question per thread
Arist has 142 threads across 32 subreddits since April 2025, each written for one real buying question, 73 of them in its own subreddit.
934
Still cited a year later
Arist's 2025 threads drew 934 citations inside this year's tracking window, a year after they went up. It compounds the way content should.
27
Posts that cleared 10,000 views
A tax and accounting firm's threads: 27 posts past 10,000 views, nine past 50,000, 1.84 million views across 55 communities and 2,076 comments from owners and accountants.
#1
On Google, for the biggest keyword
Castos's comparison post took the top spot on Google and the top comments on Reddit's front page for its biggest keyword. The founder's words: hell yeah, great work.
The content AI actually quotes
Content teams already know the brief: answer the question the buyer is asking. The problem is where. A blog post competes with every vendor's blog post, and the AI answer skips them all for a Reddit thread where real people argued it out. So we write that thread. One buying question per thread, titled the way a buyer phrases it to an AI, which is also how they type it into Google. The answer is a real answer, with the product mentioned where it earns a place and left out where it doesn't.
Arist shows what the library looks like after a year: 142 threads across 32 subreddits, 73 in r/arist, and the 2025 threads still drew 934 citations a year later. Fusion CPA shows reach: 27 posts past 10,000 views for a tax and accounting firm, 1.84 million views in all. Castos shows the page-one result: its comparison post took the top spot on Google for its biggest keyword. Your team keeps the voice and the sign-off. We do the writing, posting, moderating and tracking.
- 01
Title it the way buyers ask
The phrasing someone types into ChatGPT is the phrasing they type into Google. One asset, two surfaces.
- 02
Answer the question properly
Most threads never pitch the product. The pitch is that whoever wrote it clearly knows what they're talking about.
- 03
Post where the question lives
In the sub where buyers already ask it, or in a subreddit of your own, where nothing gets removed by someone else's mods.
- 04
Keep it alive
A thread is a conversation, not a page. We answer the comments, moderate the thread, and the engines keep citing it.
- 05
Count the citations
Every thread is tracked in Promptwatch: which AI answers cite it, on which prompts, week over week.
Get started in three steps
Step 1: Apply in two minutes
Tell us the company, who buys from you and what you want Reddit to do for it.
Step 2: Talk it through
On the call we look at where your buyers already talk and the searches worth owning, and tell you straight if it's a fit.
Step 3: Approve the first drafts
We write, post and moderate. You sign off each week's drafts and see what ranks and what AI answers cite.
Good fit, bad fit
Reddit only works where a real conversation already exists. We can earn you a place in it. We can't invent it, so we check before taking your money.
FAQs
Who writes the threads?
We do, in a named account, and your editor signs off every draft before it posts. The voice is a person who knows the subject, not the brand account.
Does this compete with our blog?
No. The blog is what you say about the category. The threads are what buyers find when they ask about it, and the engines cite those first.
What does it cost?
The subreddit engagement starts at $5,000 a month. See the pricing page for what's included.