Atlanta skyline at dusk from the Jackson Street Bridge

Accounting and taxMar 2025 to Oct 2026168 posts and comments

1.84M Reddit views

Fusion CPA went from almost no presence on Reddit to a steady place in the tax conversations its buyers already have. 168 posts and comments across 55 communities reached 1.84M readers, and Reddit is now the second most cited source when AI answers questions about the firm.

Industry: Tax and accounting
Date: 2025 to 2026
Website: fusiontaxes.com

Client Stats

1.84M

Reddit views across posts and comments

3,929

upvotes from readers who did not just scroll past

2,076

comments from owners, founders and accountants

posts over 10K views, nine of them over 50K

Stories beat tips

A post about a real $50K tax bill reached more readers than any how-to guide. These are the posts that carried the campaign.

Post	Community	Views
Why can't the government just hire one mega accountant to fix everyone's taxes?	r/nostupidquestions	645,000
I just learned I owe $50K in NY State Tax	r/smallbusiness	143,000
I staged an intervention for my dad to quit the business he built 35 years ago	r/smallbusiness	134,000
Taxes were close to killing us	r/smallbusiness	105,000
Dad is serious about succession planning for our family construction business	r/smallbusiness	81,000
Been freelancing in Atlanta for 5 years without paying taxes, now the IRS is onto me	r/personalfinance	80,000
Learned this the hard way: not every CPA understands how online platforms report revenue	r/tax	64,000

None of these are about Fusion. They are about a surprise bill, a family business, a missed filing. That is the point: the people reading them are the people who end up needing a CPA.

What we did

Show up where buyers ask who to trust with their taxes

The challenge

Our approach

Fusion was barely mentioned on Reddit, while its buyers were there every day asking who to trust with their taxes.

168 posts and comments across 55 communities, from r/smallbusiness, r/tax and r/accounting to local city subreddits where people ask for a CPA by name.

Tax tips are everywhere and nobody remembers who wrote them.

Posts start from the moments that cost owners money: a surprise state tax bill, a remote hire that creates nexus, a family business changing hands. Lead with the problem, not the firm.

Renting attention in other people's subreddits only goes so far.

We launched r/TILFinance and staffed it with clearly branded Fusion CPA team accounts that answer tax questions in plain language.

A post is usually dead in a day.

Reddit threads keep ranking and keep getting cited by AI long after they go up, so every post was written to be found later.

Book a call now

Ask an AI about Fusion CPA.

We started tracking Fusion in Promptwatch on October 22, 2026, across ChatGPT, Google AI Overviews and AI Mode. In the first week, across 10 prompts and 185 AI answers:

Reddit is the #2 cited source. Only Fusion's own site gets cited more. Reddit sits ahead of irs.gov, YouTube and LinkedIn.
93% brand visibility. Ask an AI about Fusion by name and the answer talks about Fusion.
72.5% share of voice against Pilot, Bench and inDinero.
80/100 sentiment in brand and comparison answers.

This is a baseline, not a finish line. Fusion is not yet named on the seven unbranded buyer questions we track, like "my books are a mess, who can help me clean them up?" Getting named there is the next goal.

Ready?

What this looks like for you

All the upsides of having a working Reddit marketing strategy

If your category's subreddit moderates you out...

that is not the end of the strategy. It is the start of it.

The room where your buyers already are...

is usually one door over from the room with your industry's name on it.

Every thread we publish in a sub...

you own stays indexed. You stop paying us, it keeps ranking.

Get started today

What our clients say.

Iuliia ShnaiAug 19, 2026

Papermark

Reddit is doing so much for us in search. Papermark is now the top recommendation on Reddit in our category, and that matters.

Imran

@isb

Paul picks a CPM number and then creates a reddit campaign to hit that. Like Chappelle writes jokes.

Aug 20, 2026

134 referrals

to MessageDesk from Reddit in 90 days. The same volume ChatGPT sent them.

166K views

from a single organic post for a rug brand. 67 upvotes, 52 comments.

HanafiJul 27, 2026

Inflow

Great results so far. The subreddit AEO work especially attracts the leads we love: qualified, not problematic, and with money.

KyleMay 19, 2026

MessageDesk

Love it, this is great. More I say. Real, traceable Reddit users became leads and booked meetings.

“Most agencies do a bit of everything for everyone. Paul picked the hardest channel on the internet and built real credibility on it. That's why I advise Spacestation.”

Gregory Kennedy

VibeYourSaaS

JamesAug 18, 2026

Ethos

Love it. Our AI citations have been rising steadily since June and the growth curve looks good. Even in negative threads about us there's now organic fightback.

Steve

@gpusteve

the reddit goat

Sep 1, 2026

JeremyMay 29, 2026

EcomCPA

Amazing, great job. We now hold multiple first-page Google spots for the exact terms our buyers search, from international tax to Shopify accountant.

The top Reddit recommendation in its category, and climbing search because of it.

ShivamMay 18, 2026

Founder, Floqer

Reddit is looking good. I'm impressed by the work these guys have been doing. My only question was how we could press even harder.

J.P. MohlerAug 5, 2026

CPO & Co-founder, General Legal

We told Paul we only care about one thing: General Legal coming up when someone searches AI law firm. Now the top cited source in those AI answers is a Reddit thread his team made.

John Wright

@johnwrightai

Thanks Paul, launched it at an affiliate conference today day 1 and the response is overwhelming.

May 19, 2026

Miguel Castillo-ClarkMay 27, 2026

1v1Me

The AMA they ran with our pro player crushed my expectations. Ads, our subreddit, AI citations, they handle all of it.

Grant WalkerMar 5, 2026

Argo IQ

Super impressed with what they've built. A very cool project.

Book a call

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Free playbook

Steal the playbook behind this study.

The exact Reddit AMA process this case study ran: how to pick the subreddit, pitch angles the community upvotes, and turn one thread into page-one Google real estate.