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Most people-to-follow lists overlook one crucial qualification: being named Paul. As a Paul, I’ve corrected that. Here are 15 worth your time.
The List at a Glance
Position | Paul | Known for | Follow for |
|---|---|---|---|
1 | Technology adviser at TBD Group | Emerging technology and AI | |
2 | UX consultant, author, and coach | UX and digital strategy | |
3 | Broadcaster, author, and entrepreneur | Relationships and entrepreneurship | |
4 | Technology marketing executive | Brand building and growth | |
5 | B2B marketer with experience at Red Hat | B2B marketing and enterprise technology | |
6 | KAYAK cofounder, entrepreneur, and investor | Entrepreneurship and management | |
7 | Communications professional and writer | AI and communications | |
8 | Paid social specialist and creative strategist | Paid social and advertising creative | |
9 | Marketer at LikeMind Media | B2B content and buyer behavior | |
10 | Author of The Pathless Path and Good Work | Work, ambition, and independent careers | |
11 | Former Unilever CEO and coauthor of Net Positive | Responsible business and leadership | |
12 | Premier Lacrosse League cofounder and former professional player | Sports entrepreneurship and leadership | |
13 | AI educator and marketing author | AI and marketing | |
14 | Technical marketer and SEO speaker | Technical SEO and search | |
15 | Social media consultant and trainer | Social media and communications |
How We Chose the List
We looked for Pauls sharing useful ideas about marketing, technology, business, and work. Each profile includes three featured posts to help you decide who to follow. The list is alphabetical by last name; the first-name bias is entirely mine.
1. Paul Armstrong
Technology adviser at TBD Group.
Follow for: Emerging technology and AI
Makes emerging technology and AI easier to understand for business leaders. Follow him for a business perspective on what changes next.
Featured posts
- Getting found online in 2027
- Building an expert collective for technology briefings
- A discussion about brands and AI search
2. Paul Boag
UX consultant, author, and coach.
Follow for: UX and digital strategy
Helps teams build better websites and fix the organizational problems behind bad UX. Follow him for practical advice on UX, teams, and stakeholder decisions.
Featured posts
- Catching scope creep disguised as helpfulness
- When two teams unknowingly do the same work
- Making the cost of process exceptions visible
3. Paul Carrick Brunson
Broadcaster, author, and entrepreneur.
Follow for: Relationships and entrepreneurship
Paul Carrick Brunson on LinkedIn
Shares lessons on relationships, career risks, and building a business you care about. Follow him for a thoughtful perspective on understanding people.
Featured posts
- In 2010, I left my job in investment banking to start a matchmaking company. No one understood what I was doing, not even me some days. What I did kno
- You’re a fool. Until you’re not. For the first fifteen years of my career, I was constantly being called a fool. A fool for leaving investment banking
- There’s been a lot of discussion about 2026 being the new 2016. For me, that sparked reflection. Not just on where I was back then, but on who I was,
4. Paul Cowan
Technology marketing executive.
Follow for: Brand building and growth
Connects brand strategy, customer expectations, and business growth. Follow him for lessons on building brands and marketing teams.
Featured posts
- Why payout delays cost platforms their earners
- Building your own AI agents versus using someone else’s
- Building a GTM operations function
5. Paul Dunay
B2B marketer with experience at Red Hat.
Follow for: B2B marketing and enterprise technology
Explores B2B marketing and enterprise technology, including AI and financial services. Follow him for a view of how complex technology reaches business buyers.
Featured posts
- Navigating Modern Payment Rails with Red Hat and CGI
- Future-Proof Insurance with AI and Predictive Underwriting
- Stablecoins to Change Traditional Payment Rails Evolution
6. Paul English
KAYAK cofounder, entrepreneur, and investor.
Follow for: Entrepreneurship and management
The KAYAK cofounder shares lessons on building companies, hiring, and managing your time. His writing also makes room for life outside the company.
Featured posts
- Last weekend I shared a post about happiness and was surprised by the response, lots of comments and long email threads. It seems this resonated with
- Lessons in Leadership: my actual core skill is reading people
- I've been using LinkedIn more the last year than in past years. In part because I used to use Twitter so much, but abandoned it a year ago when it bec
7. Paul Fabretti
Communications professional and writer.
Follow for: AI and communications
Offers a communications perspective on AI, writing, and online discovery. His posts bring a healthy skepticism to technology's promises.
Featured posts
- Writing content around a clear question
- When AI job-matching tools disagree
- Joining Google's AI and Infrastructure communications team
8. Paul Fairbrother
Paid social specialist and creative strategist.
Follow for: Paid social and advertising creative
Shares practical lessons on paid social campaigns and advertising creative. Follow him for fresh ideas and a critical eye on predictable ads.
Featured posts
- Why AI-generated advertising ideas can feel predictable
- What rising Meta ad costs mean for advertisers
- Working on the Disney and Orbitkey collaboration
9. Paul Ince
Marketer at LikeMind Media.
Follow for: B2B content and buyer behavior
Explains B2B buying behavior and how to create content that helps customers decide. His advice leaves room for your own voice.
Featured posts
- Sell, market and hire
- Last week I needed to 'lock in' (as the kids say) and meet a deadline. I tried to remove as many distractions as possible. I had to rank those distrac
- Marketing Timing: When to Launch Your Startup
10. Paul Millerd
Author of The Pathless Path and Good Work.
Follow for: Work, ambition, and independent careers
The Pathless Path author questions conventional careers and explores independent work. Follow him for a different way to think about ambition.
Featured posts
- Do the Opposite
- Author Lands Deals in 8 Languages, Seeks More
- It’s hard to find a knowledge worker that took a 3 month sabbatical from sitting at a desk and goes back to doing that 260 days a year without a fight
11. Paul Polman
Former Unilever CEO and coauthor of Net Positive.
Follow for: Responsible business and leadership
The former Unilever CEO makes the case for responsible business and long-term thinking. He connects company growth with its effects on people and the planet.
Featured posts
- We have the answers to most of the challenges the world faces. The missing ingredient is courageous leadership. Thanks to the IMAGINE community for ro
- What It Means to Build a Truly Sustainable Ocean Economy
- The Real Climate Sacrifice: Business as Usual
12. Paul Rabil
Premier Lacrosse League cofounder and former professional player.
Follow for: Sports entrepreneurship and leadership
Shares an athlete's and founder's perspective on building a professional sports league. Follow him for lessons on leadership, partnerships, and building an audience.
Featured posts
- When you’ve given your whole life to something, in this moment nothing else exists. That’s championship lacrosse. Congratulations to the Philadelphia
- Thank you for an unforgettable season. The way you competed, the way you led off the field. Promoting your team, the league, becoming larger than life
- Two big things. We closed our Series E this week. A $100 million round led by Ares and Joe Tsai, with participation from ESPN, as well as some of Holl
13. Paul Roetzer
AI educator and marketing author.
Follow for: AI and marketing
Explains what AI means for marketers, their teams, and their careers. Follow him for practical thinking on adoption and responsible use.
Featured posts
- Why business teams overcomplicate AI
- The feelings behind an entrepreneurial milestone
- Speaking about AI's impact on companies and careers
14. Paul Shapiro
Technical marketer and SEO speaker.
Follow for: Technical SEO and search
Connects technical SEO, programming, and how people find things online. Follow him to understand the machinery behind online discovery.
Featured posts
- Investigating Google search intent with ChatGPT search
- Discord communities becoming discoverable in web search
- Why reasoning matters for agentic search
15. Paul Sutton
Social media consultant and trainer.
Follow for: Social media and communications
Helps marketing teams plan and run better social media. His work includes consultancy, training, and the Digital Download Podcast.
Featured posts
- Redesigning communications work around AI
- What changing AI citations mean for PR teams
- When AI tells an outdated story about a business
Who to Follow First
Which Paul did I miss? Self-nominations welcome. Steves need not apply.
How we research, write and correct these posts is in our editorial policy.
