15 LinkedIn Marketing Influencers to Follow in 2026
Paul Xue ·
The short answer
These 15 LinkedIn marketing influencers offer B2B marketers a mix of distinctive opinions, stories, humor and practical experience. Start with Kyle Lacy for candid leadership takes, Rand Fishkin for challenges to marketing assumptions and Ann Handley for writing with personality.
LinkedIn asks a lot of us. Celebrate a stranger’s promotion. Admire a dashboard. Learn what someone’s canceled flight taught them about enterprise sales.
But every once in a while someone posts something you actually want to read. A story with a strong point of view. An opinion with consequences. A description of an interaction between a CMO and CEO so accurate you wonder whether it violates their NDA.
These 15 LinkedIn marketing influencers make the site worth opening. They have ideas, personality, and enough opinions that get the comments section going. Here’s our ranking, and why each deserves a spot in your feed.
Disclosure: Gregory Kennedy is connected to Spacestation Labs and helped select this list. He is included below.
The Ranking
Rank | Person | Follow for |
|---|---|---|
1 | Writing, brand voice and creativity | |
2 | Audience research, marketing measurement and AI search | |
3 | Marketing leadership, revenue planning and team management | |
4 | Zero-click marketing, audience research and internet culture | |
5 | B2B content, brand building and marketing careers | |
6 | Content strategy, creative feedback and marketing collaboration | |
7 | Marketing team design, hiring and AI workflows | |
8 | Consumer behavior, product naming and marketing technology | |
9 | Buyer psychology, personal branding and memorable ideas | |
10 | Startup marketing, content strategy and internet culture | |
11 | B2B positioning, competitive differentiation and buyer decisions | |
12 | Brand campaigns, creative risk and marketing measurement | |
13 | B2B marketing strategy, career confidence and leadership communication | |
14 | B2B brand strategy, market conditions and demand generation | |
15 | Software marketing, product distribution and technology commentary |
How We Chose These LinkedIn Marketing Influencers
We ranked these LinkedIn marketing influencers by how much they make us want to keep reading. We looked for a distinctive voice, memorable stories, strong opinions, and something to say to B2B marketers. Personality and substance mattered more than follower counts.
For the Top Picks, we compared recent original posts and selected each person’s most-commented post from August 17 to October 17, 2026. Comment counts were checked on October 17.
1. Ann Handley
Ann Handley is a marketing writer, keynote speaker, and author of the bestselling book Everybody Writes.
Follow for: Writing, brand voice and creativity.
Ann Handley can make a question about sentences feel like a referendum on your entire career. Her reflection on Annie Dillard’s The Writing Life gets at the pleasure of making something precise, surprising and unmistakably human. It is a welcome interruption to a feed obsessed with producing more of everything.
That is her appeal: she takes writing seriously without making herself unbearable about it. There is affection, wit and an actual person behind the prose. If you care about content beyond the weekly publishing quota, she gives you a reason to care harder.
Top Picks: Do you like sentences? (Sep 16, 2026 · 283 comments).
2. Rand Fishkin
Rand Fishkin is the cofounder of SparkToro and Moz, and an author focused on marketing and entrepreneurship.
Follow for: Audience research, marketing measurement, and AI search.
Rand Fishkin brings a useful party trick to marketing’s latest gold rush: asking whether the numbers mean anything. His five-part critique of AI tracking challenges prompt-volume estimates, personalized answers and the assumptions behind citation metrics. Several hundred comments suggest the party did not end quietly.
He is interesting because he makes the argument specific enough to fight with. You can examine the assumptions, disagree with the conclusion and still leave with better questions for your next vendor demo. A strong opinion with the working shown is a rare pleasure on LinkedIn.
Top Picks: Five reasons to question AI tracking (Sep 22, 2026 · 397 comments).
3. Kyle Lacy
Kyle Lacy is a B2B marketing executive whose career includes leadership roles at Lessonly, Seismic and Docebo.
Follow for: Marketing leadership, revenue planning and team management.
A CEO called Kyle Lacy “James” throughout an interview for a senior marketing role. Kyle did not correct him. He did turn down the job. As hiring stories go, this one saves everyone a few months of discovering the same problem in meetings.
The post turns an absurd detail into a sharp observation about how companies recruit marketing leaders. That mix is why Kyle belongs here: executive experience, recognizably human frustration and stories that do not need a ten-slide framework to make their point.
Top Picks: The CEO who kept calling him James (Sep 17, 2026 · 152 comments).
4. Amanda Natividad
Amanda Natividad is a marketer, writer, and co-author of Zero Click Marketing.
Follow for: Zero-click marketing, audience research and internet culture.
Amanda Natividad reads a study of 116,000 LinkedIn posts and pulls on the detail that complicates the standard advice: many creators in the sample performed better when they included links. Cue a small disturbance in the Church of Never Put a Link in Your Post.
She keeps the caveats in view, including the distinction between reactions and impressions. The result is curious, conversational and willing to question a rule without inventing a new commandment. That is a much better reason to read someone than another promise to outsmart the algorithm.
Top Picks: The LinkedIn link rule that does not fit everyone (Oct 15, 2026 · 160 comments).
5. Dave Gerhardt
Dave Gerhardt is the founder of Exit Five, a community and media business for B2B marketers.
Follow for: B2B content, brand building and marketing careers.
Dave Gerhardt’s satire about a supposedly indispensable AI agent escalates beautifully: first it replaces his team, then it reads his children bedtime stories so he can spend more time using the agent. The joke is the breathless product evangelism. It is frighteningly easy to recognize.
The post works because Dave knows the language he is mocking. His feed can move from practical B2B marketing to a well-aimed send-up of the industry’s latest obsession. You get someone who understands the job and still notices when the conversation has become ridiculous.
Top Picks: Muse has replaced the team. And bedtime stories. (Sep 24, 2026 · 325 comments).
6. Ashley Faus
Ashley Faus is a marketing leader at Atlassian and author of Human-Centered Marketing.
Follow for: Content strategy, creative feedback, and marketing collaboration.
Ashley Faus does not buy airplane Wi-Fi. In the productivity Olympics of LinkedIn, this is practically a doping scandal. Her argument is simple: if her team cannot function while she is offline for a few hours, the connection problem is organizational.
She makes leadership and marketing feel like things actual humans do. A flight becomes a story about delegation, trust and the difficulty of leaving the laptop shut. The personality carries the point, which makes the point much easier to remember.
Top Picks: Skip the airplane Wi-Fi (Sep 13, 2026 · 124 comments).
7. Emily Kramer
Emily Kramer is the founder of the MKT1 newsletter and a B2B startup marketing adviser and investor.
Follow for: Marketing team design, hiring and AI workflows.
Emily Kramer captures a very current professional mood: delighted by what AI lets her do, unsettled by where it might lead, and still unable to get a decent palm-tree icon out of it. The contrast is funny because it is so familiar.
Her post leaves room for uncertainty without dissolving into vague hand-wringing. She is using the tools, changing how her team works and thinking aloud about the consequences. That combination makes her more compelling than either another victory lap or another declaration that everything is over.
Top Picks: AI makes me more powerful. It scares me, too. (Sep 14, 2026 · 100 comments).
8. Tom Goodwin
Tom Goodwin is a marketing writer, speaker, and consultant focused on technology and business transformation.
Follow for: Consumer behavior, product naming and marketing technology.
Tom Goodwin follows the AI conversation from magic prompts to models, context and agents, then lands it in the less glamorous world of systems and workflows. Apparently the revolution still needs the software to talk to the other software. Devastating news for the sparkle icon.
He is good at spotting the old business problem underneath the new vocabulary. The post punctures the hype while making a practical argument about technical debt and organizational work. Read him when a shiny interface is being presented as a substitute for fixing the company.
Top Picks: AI’s glamorous future has a boring systems problem (Oct 12, 2026 · 131 comments).
9. Katelyn Bourgoin
Katelyn Bourgoin is a marketer and entrepreneur behind UNIGNORABLE, known for her work on buyer psychology.
Follow for: Buyer psychology, personal branding and memorable ideas.
Katelyn Bourgoin asks whether entrepreneurs should talk about their revenue, then answers a critic with a story about growing up with a single mother on welfare. Suddenly the familiar LinkedIn argument about bragging has something at stake.
She connects the story to how people signal success and how seeing someone with a similar background succeed can change what feels possible. It is personal, pointed and built around an argument people actually want to have. Buyer psychology is much more interesting when it leaves the textbook.
Top Picks: Is sharing your revenue unbearably cringe? (Sep 9, 2026 · 119 comments).
10. Gregory Kennedy
Gregory Kennedy is the founder of Vibe Your SaaS and a three-time CMO.
Follow for: Startup marketing, content strategy and internet culture.
Gregory Kennedy takes Steve Eisman’s dismissal of AI doomsday rhetoric and turns it into an argument about incentives. If the people warning of catastrophe keep building, fundraising and pursuing enormous commercial outcomes, he wants to know how the story adds up. He does not ask delicately.
The post gives readers something concrete to argue with, and they do. That is a better introduction to his feed than a generic marketing lesson: blunt opinions about technology and business, a feel for internet absurdity and very little interest in keeping the room comfortable.
Top Picks: The Terminator story does not add up (Sep 18, 2026 · 112 comments).
11. April Dunford
April Dunford is a B2B positioning consultant and author of Obviously Awesome and Sales Pitch.
Follow for: B2B positioning, competitive differentiation and buyer decisions.
April Dunford tackles a founder’s perfectly reasonable panic: if AI changes every two weeks, does the positioning need to change every two weeks too? Somewhere, a marketing team has already opened its forty-seventh messaging document.
She works through what would actually need to change, from competitive alternatives to differentiated value. The appeal is her refusal to let a frantic product cycle dictate a frantic strategy cycle. She makes a complex problem feel manageable without pretending it is trivial.
Top Picks: Does every AI release mean another positioning rewrite? (Sep 3, 2026 · 147 comments).
12. Udi Ledergor
Udi Ledergor is Gong’s chief evangelist and former CMO, and author of Courageous Marketing.
Follow for: Brand campaigns, creative risk and marketing measurement.
Udi Ledergor’s proof that B2B can be entertaining involves putting Gong’s CEO into a magic box and rolling another executive into a magic carpet. This is a considerably stronger creative commitment than adding a gradient to the keynote slides.
His post takes you into the rehearsals and the spectacle, showing someone who enjoys making a business event feel like an event. Read him for the willingness to put real theatrical effort behind the familiar advice that B2B should be less boring.
Top Picks: A magic box, a magic carpet and a Gong keynote (Sep 30, 2026 · 30 comments).
13. Jade Tambini
Jade Tambini is the founder of B2B Jade, where she coaches B2B marketers on strategy and leadership.
Follow for: B2B marketing strategy, career confidence and leadership communication.
Jade Tambini describes the strange promotion from doing marketing to being strategic: the expectations multiply, but nobody removes the campaigns, events, emails or reporting. Congratulations. Your reward for doing the job well is a second job.
Her question about what marketers wish they had been taught opens a conversation about the confidence, judgment and influence the role demands. She is especially worth reading when she puts words to the frustration people have been treating as a personal failing.
Top Picks: Be more strategic. Also, finish everything. (Sep 11, 2026 · 86 comments).
14. Liam Moroney
Liam Moroney leads Storybook Marketing, a consultancy focused on B2B brand strategy.
Follow for: B2B brand strategy, market conditions and demand generation.
Liam Moroney returns from several months largely away from LinkedIn with a refreshingly unfashionable update: he has been testing and improving Storybook instead of moving fast and breaking things. The product is also getting a brand mascot. At least someone on the team will be ready for its close-up.
The post is a useful introduction to a marketer putting his own advice to work. He is thinking about affordability, self-service and how to tell the product’s story, then committing to show more of the process. The interest is in watching those choices meet reality.
Top Picks: Building Storybook slowly, on purpose (Oct 13, 2026 · 23 comments).
15. Adam Singer
Adam Singer is VP of Marketing at AdQuick and writes about marketing, technology and culture.
Follow for: Software marketing, product distribution and technology commentary.
Adam Singer introduces an essay challenging AI existential-risk rhetoric with a provocation that leaves no doubt where he stands. It is a short post, a sharp premise and an invitation to an argument. Nobody needs to ask whether he has a point of view.
His appeal is the mix of marketing, technology and media commentary delivered without the usual layer of professional cushioning. Even when you disagree, you know what you are disagreeing with. That is a useful quality in a feed where so many opinions arrive pre-approved.
Top Picks: A pointed challenge to AI catastrophe rhetoric (Sep 11, 2026 · 28 comments).
Build a Feed You Want to Read
Start with the people whose examples make you want to read another post. Follow a few who see your job differently, too. A useful feed gives you ideas for Monday's work. An interesting one also gives you something to think about after you close the laptop.
How we research, write and correct these posts is in our editorial policy.
