Paul Xue

Paul Xue is the founder of Spacestation Labs, a Toronto Reddit marketing agency for AI and SaaS brands. A University of Waterloo electrical engineering grad, he spent a decade as a software engineer and was co-founder and CTO of Localyyz, Mannr and Cloutdesk before turning to Reddit, which he's read since 2008. His team's Reddit programs have earned 67M+ views for 73 clients. He co-hosts The Gregory and Paul Show.

Articles by Paul Xue

Paul Xue ·October 17, 2026

15 LinkedIn Marketing Influencers to Follow in 2026

Fifteen LinkedIn voices worth following for B2B marketing, distinctive opinions, good stories and a sense of humor. Explore what makes each one interesting.

Blog cover on cream paper reading GummySearch alternatives, with two cards: GummySearch's closure notice and its 1 December 2026 shutdown date, and Reddit Pro Trends tracking about 100,000 keywords for free

Paul Xue ·October 12, 2026

Top GummySearch Alternatives 2026

We used GummySearch every day. Nothing on the market replaces it yet, and the thing that eventually will is Reddit Pro.

Paul Xue ·October 9, 2026

10 Real Reddit Ads and What Each One Cost

Ten Reddit ads from our client accounts, recreated with the brand removed, with the spend, click-through rate and cost per lead or signup of each. The ones with 10% click-through rates sold nothing.

Cover: Spacestation Labs 2.0, with the 14 August 2026 citation drop and a client subreddit's Mod Insights on paper cards

Paul Xue ·October 7, 2026

Spacestation Labs 2.0: two offers, one guarantee each

For two years AI citations were the core of what we sold. As of this month the core offer is Reddit organic: a space you own and grow, plus ads with a cost per click we guarantee in your own analytics. Here is what changed, what it costs and what we promise.

Cover: How to advertise on Reddit, with cards showing US lead cost of $24.47 on Conversions against $731 on Traffic, and automated targeting taking 65% of spend

Paul Xue ·October 5, 2026

How to Advertise on Reddit in 2026

How to set up a Reddit Ads account, which objective to pick first, how to target, what gets ads rejected and whether to turn comments on, from the setup we run for every client.

Cover: What Reddit ads cost, with cards showing US clicks at $0.35, clicks outside the US at $0.06, and cost per result from $1.40 to $425

Paul Xue ·October 2, 2026

How Much Do Reddit Ads Cost in 2026?

Reddit's minimum is $5 a day. We pulled every campaign from 16 client ad accounts, $69,600 of spend, to show what clicks, impressions and customers actually cost in the US and worldwide.

Cover: five ways to do Reddit without an agency, with Wafer campaign and Soar pricing figures on paper cards

Paul Xue ·September 30, 2026

5 Alternatives to a Reddit Marketing Agency

Five ways to handle Reddit marketing without a specialist agency. Compare costs, responsibilities and tradeoffs to find the right approach for your team.

Cover: Tally's biggest channel is ChatGPT, with two quotes from Marie Martens on paper cards

Paul Xue ·September 28, 2026

43% of Tally's new users come from AI

Tally did not buy a single citation. A subreddit, four comparison pages, a help centre and one question at signup made ChatGPT its biggest channel. The assets are the part worth copying.

Paul Xue ·September 18, 2026

How to bypass the Reddit login wall

Requesting the desktop site is still the fastest way to read Reddit without logging in on a phone. How to do it on iPhone and Android, and where it stops working.

12 Reddit marketing strategies, organized around listening, contributing, amplifying and measuring.

Paul Xue ·September 15, 2026

12 Reddit Marketing Strategies That Work in 2026

Build a Reddit marketing strategy around real customer questions. Explore 12 practical approaches to content, community, ads, reputation and measurement.

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