Paul Xue
Articles by Paul Xue
Paul Xue ·September 30, 2026
5 alternatives to a Reddit marketing agency
We are a Reddit marketing agency. These are the five things people do instead of hiring one, what each costs, and the four cases where hiring us would be the wrong call.
Paul Xue ·September 28, 2026
43% of Tally's new users come from AI
Tally did not buy a single citation. A subreddit, four comparison pages, a help centre and one question at signup made ChatGPT its biggest channel. The assets are the part worth copying.
Paul Xue ·September 18, 2026
How to bypass the Reddit login wall
Reddit is walling off logged-out readers on mobile, on old.reddit and now on desktop. The easiest fix on a phone is still Request Desktop Site. Here is how, and where it stops working.
Paul Xue ·September 15, 2026
12 Reddit Marketing Strategies That Work in 2026
Use 12 practical Reddit marketing strategies for research, organic growth, paid ads, reputation and AI visibility—without getting the brand roasted.
Paul Xue ·September 14, 2026
How Much Does Reddit Marketing Cost in 2026?
See 2026 Reddit marketing costs for organic content, paid ads and reputation programs, including agency fees, ad spend, timelines and ROI math.
Paul Xue ·September 14, 2026
The 10 Best Reddit Marketing Agencies in 2026
Compare 10 Reddit marketing agencies by specialty, services and capabilities, and published pricing. Find the right fit for organic Reddit, paid ads or broader marketing support.
Paul Xue ·September 11, 2026
Nike lost $200 billion. Reddit called it in 2019.
We read seven years of Reddit comments about Nike. The collapse was documented in public, for free, four years before the stock moved. Here is what a listening program would have caught, and when.
Paul Xue ·September 9, 2026
Best Agency for Reddit Citations for LLMs
Nobody can guarantee you LLM citations from Reddit. On 14 August 2026 the whole channel lost 86% of its ChatGPT citation share in a day. Here is what we do instead.
Paul Xue ·September 6, 2026
Reddit ad specs and ad types
Every Reddit ad spec in one table, then the part the spec sheet leaves out. I pulled the top 40 posts of the year from ten subreddits to see what an ad has to look like to survive the feed.
Paul Xue ·August 31, 2026
The $138K selfie budget
An insurance company became the most talked about brand in SF tech without saying a word about insurance. The math, why it works on this crowd, where finance did it first, and where it stops.
Paul Xue ·August 29, 2026
What Share of AI Citations Comes From Reddit? Three Programmes, 1,367 Citations
Across three client programmes we tracked 1,367 AI answer citations. The threads we placed were 27% of the Reddit threads engines cited and took about 60% of the citations. The full dataset, and what it does not prove.
Paul Xue ·March 20, 2026
Measuring Organic Reddit Marketing Performance: The Complete KPI List
The complete guide to Reddit marketing KPIs. Learn which metrics actually matter for organic Reddit campaigns and how to track engagement, trust, and conversions.
Paul Xue ·March 15, 2026
Reddit Marketing Myths vs Facts: What B2B Teams Get Wrong in 2026
Separate Reddit marketing facts from fiction. Learn what B2B marketers get wrong about Reddit, why heads of growth love it, and how to build a strategy that drives real pipeline.
Paul Xue ·March 10, 2026
Structuring a Reddit Marketing Funnel: From Awareness to Conversion
How to build a Reddit marketing funnel that takes prospects from discovery to conversion. A framework for mapping Reddit activity to real business outcomes.
Paul Xue ·March 10, 2026
6 Reddit Growth Hacks Every B2B Marketer Should Know
Practical Reddit growth hacks that B2B marketers actually use to drive organic reach, build authority, and generate pipeline from Reddit in 2026.
Paul Xue ·March 5, 2026
How a Single Reddit Post Destroyed a Company's Conversions (And How We Fixed It)
A case study on how one hostile Reddit thread tanked a SaaS company's conversion rate, and the reputation management strategy that reclaimed their search results.
Paul Xue ·March 1, 2026
Why Authenticity Beats Advertising on Reddit (And How Brands Can Earn Trust)
Reddit rewards authenticity and punishes advertising. Learn how brands earn trust on Reddit through genuine participation instead of traditional marketing.
Paul Xue ·February 28, 2026
What Is Reddit Karma? Why It Matters and How It Works
Learn what Reddit karma is, how it works, and why it matters for brands, plus practical ways to earn it through useful participation
Paul Xue ·February 20, 2026
How Cursor Won Reddit by Showing Up Every Day
A case study on how Cursor built massive developer trust and community advocacy on Reddit through consistent, authentic participation.
Paul Xue ·February 15, 2026
How to Avoid Getting Banned on Reddit: The Marketer's Survival Guide
The rules every marketer needs to follow to avoid bans, downvotes, and shadowbans on Reddit. Covers posting, commenting, DMs, and self-promotion guidelines.
Paul Xue ·February 10, 2026
Reddit SEO and AEO Quickstart Guide for Your Next Product Launch
Step-by-step Reddit SEO and AEO guide for product launches. Get your brand cited by AI search engines and rank on Google through Reddit.
Paul Xue ·February 1, 2026
What is Zero-Click Marketing? Why Reddit is the Best Channel for It
Zero-click marketing delivers value without requiring a click. Learn why Reddit is the most effective zero-click marketing channel for B2B brands.
Paul Xue ·February 1, 2026
The 5 Reddit Threads That Kill B2B Deals (And How to Fix Them)
Most B2B deals aren't lost on the demo. They're lost in Reddit threads about pricing, alternatives, onboarding, bugs, and buyer remorse. Here's how to take control.
Paul Xue ·January 25, 2026
How to Scale a B2B Brand on Reddit
A framework for scaling B2B brand presence on Reddit: from building credibility to optimizing for delayed conversion and long-term pipeline growth.
Paul Xue ·January 20, 2026
How to Build a Reddit Funnel for SaaS Growth
A practical guide to building a Reddit marketing funnel for SaaS companies. From awareness and trust-building to demo requests and conversions.
Paul Xue ·January 10, 2026
If You Want to Get Cited by AI Search, Start With Reddit
Reddit is the most-cited platform in AI search results. Learn how to get your B2B brand cited by ChatGPT, Perplexity, and Gemini through strategic Reddit participation.
Paul Xue ·December 20, 2025
SEO is Dead, Long Live the Citation: Why Reddit is the New Front Page of AI Search
Traditional SEO is being replaced by AI citations. Reddit is the most-cited source in AI search. Here's how growth teams should adapt their strategy.
Paul Xue ·December 10, 2025
The 10 Most Common Questions Growth Teams Ask About Reddit Marketing
Answers to the 10 questions growth teams ask most about Reddit marketing: strategy, measurement, resources, timing, and how to earn trust at scale.
Paul Xue ·November 28, 2025
The Creative Formula for Reddit Marketing: What Post Formats Actually Work
A complete guide to Reddit post formats that drive engagement. Covers submission types, creative formulas, and strategic frameworks for every content goal.
Paul Xue ·November 15, 2025
If Reddit Is Not Working, You Are Probably Posting in the Wrong Place
Most brands fail on Reddit because they post in the wrong subreddits. Learn how to find the right communities where your buyers actually make decisions.
Paul Xue ·November 1, 2025
How to Grow a Subreddit From Zero to 10,000 Members
Step-by-step guide to growing a subreddit from zero to 10,000+ members. Covers seeding, community building, scaling, and claiming abandoned subreddits.