Paul Xue

Paul Xue is the founder of Spacestation Labs, a Toronto Reddit marketing agency for AI and SaaS brands. A University of Waterloo electrical engineering grad, he spent a decade as a software engineer and was co-founder and CTO of Localyyz, Mannr and Cloutdesk before turning to Reddit, which he's read since 2008. His team's Reddit programs have earned 67M+ views for 73 clients. He co-hosts The Gregory and Paul Show.

Articles by Paul Xue

12 Reddit marketing strategies, organized around listening, contributing, amplifying and measuring.

Paul Xue ·September 15, 2026

12 Reddit Marketing Strategies That Work in 2026

Build a Reddit marketing strategy around real customer questions. Explore 12 practical approaches to content, community, ads, reputation and measurement.

Reddit marketing costs illustrated with a monthly budget invoice for people, tools and media spend.

Paul Xue ·September 14, 2026

How Much Does Reddit Marketing Cost in 2026?

Compare Reddit marketing retainers, agency fees and ad spend. See published pricing, what changes the cost and what to check before signing.

Paul Xue ·September 14, 2026

The 15 Best Reddit Marketing Agencies in 2026

Compare 15 Reddit marketing agencies by services, client work, pricing and scores across five categories. Find the right fit for your business.

Paul Xue ·September 11, 2026

Nike lost $200 billion. Reddit called it in 2019.

We read seven years of Reddit comments about Nike. The collapse was documented in public, for free, four years before the stock moved. Here is what a listening program would have caught, and when.

Blog cover: Reddit's share of ChatGPT Search citations falling from 3.8 percent to 0.5 percent, beside a card showing 27 percent of threads taking 60 percent of citations across three programmes

Paul Xue ·September 9, 2026

Best Agency for Reddit Citations for LLMs

Nobody can guarantee you LLM citations from Reddit. On 14 August 2026 the whole channel lost 86% of its ChatGPT citation share in a day. Here is what we do instead.

Bar chart: 60% of top Reddit posts this year were text, 23% image, 1% video, beside a card comparing Reddit's 300 character headline field to the 63 character median

Paul Xue ·September 6, 2026

Reddit ad specs and ad types

Every Reddit ad spec in one table, then the part the spec sheet leaves out. I pulled the top 40 posts of the year from ten subreddits to see what an ad has to look like to survive the feed.

Paul Xue ·August 31, 2026

The $138K selfie budget

An insurance company became the most talked about brand in SF tech without saying a word about insurance. The math, why it works on this crowd, where finance did it first, and where it stops.

Across three client programmes and 1,367 citations, Spacestation Labs threads represented 27% of distinct threads and 60% of citations.

Paul Xue ·August 29, 2026

What Share of AI Citations Comes From Reddit? Three Programmes, 1,367 Citations

Across three client programmes we tracked 1,367 AI answer citations. The threads we placed were 27% of the Reddit threads engines cited and took about 60% of the citations. The full dataset, and what it does not prove.

Paul Xue ·March 20, 2026

Measuring Organic Reddit Marketing Performance: The Complete KPI List

The complete guide to Reddit marketing KPIs. Learn which metrics actually matter for organic Reddit campaigns and how to track engagement, trust, and conversions.

Reddit marketing myths versus facts: replace going viral and dropping links with being useful and answering questions.

Paul Xue ·March 15, 2026

Reddit Marketing Myths vs Facts: What B2B Teams Get Wrong in 2026

Separate Reddit marketing facts from fiction. Learn what B2B marketers get wrong about Reddit, why heads of growth love it, and how to build a strategy that drives real pipeline.

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