Paul Xue

Paul Xue is the founder of Spacestation Labs, a Toronto Reddit marketing agency for AI and SaaS brands. A University of Waterloo electrical engineering grad, he spent a decade as a software engineer and was co-founder and CTO of Localyyz, Mannr and Cloutdesk before turning to Reddit, which he's read since 2008. His team's Reddit programs have earned 67M+ views for 73 clients. He co-hosts The Gregory and Paul Show.

Articles by Paul Xue

Paul Xue ·March 10, 2026

The Reddit Marketing Funnel: From Awareness to Conversion

Learn how to build a Reddit marketing funnel, with practical steps for each stage and real examples from Spacestation Labs client campaigns.

Six Reddit growth tactics for B2B: find conversations, answer questions, join discussions, reuse insights, write and learn.

Paul Xue ·March 10, 2026

6 Reddit Growth Hacks Every B2B Marketer Should Know

Practical Reddit growth hacks that B2B marketers actually use to drive organic reach, build authority, and generate pipeline from Reddit in 2026.

A Reddit discussion casts a shadow over a purchase button, illustrating how a reputation problem can affect conversions.

Paul Xue ·March 5, 2026

How a Single Reddit Post Destroyed a Company's Conversions (And How We Fixed It)

A case study on how one hostile Reddit thread tanked a SaaS company's conversion rate, and the reputation management strategy that reclaimed their search results.

A megaphone gives way to a useful conversation, illustrating how helpful answers earn trust on Reddit.

Paul Xue ·March 1, 2026

Why Authenticity Beats Advertising on Reddit (And How Brands Can Earn Trust)

Reddit rewards authenticity and punishes advertising. Learn how brands earn trust on Reddit through genuine participation instead of traditional marketing.

Paul Xue ·February 28, 2026

What Is Reddit Karma? Why It Matters and How It Works

Learn what Reddit karma is, how it works, and why it matters for brands, plus practical ways to earn it through useful participation

How Cursor won Reddit, illustrated by a weekly participation calendar: answer, explain and follow up.

Paul Xue ·February 20, 2026

How Cursor Won Reddit by Showing Up Every Day

A case study on how Cursor built massive developer trust and community advocacy on Reddit through consistent, authentic participation.

An open door to Reddit with a read-the-rules welcome mat and reminders to be useful, transparent and respectful.

Paul Xue ·February 15, 2026

How to Avoid Getting Banned on Reddit: The Marketer's Survival Guide

The rules every marketer needs to follow to avoid bans, downvotes, and shadowbans on Reddit. Covers posting, commenting, DMs, and self-promotion guidelines.

A launch planning notebook organizes questions, subreddits and answers beside a launch calendar.

Paul Xue ·February 10, 2026

Reddit SEO and AEO Quickstart Guide for Your Next Product Launch

Step-by-step Reddit SEO and AEO guide for product launches. Get your brand cited by AI search engines and rank on Google through Reddit.

A Reddit post provides the complete answer within the platform, illustrating value before a website click.

Paul Xue ·February 1, 2026

What Is Zero-Click Marketing? How It Works on Reddit

Your Reddit answers can help buyers before they ever visit your website. Here’s how zero-click marketing works, what to post and how to tell whether it’s helping.

Five Reddit thread topics that can affect B2B deals: pricing, alternatives, onboarding, reliability and regret.

Paul Xue ·February 1, 2026

The 5 Reddit Threads That Kill B2B Deals (And How to Fix Them)

Most B2B deals aren't lost on the demo. They're lost in Reddit threads about pricing, alternatives, onboarding, bugs, and buyer remorse. Here's how to take control.

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