Paul Xue
Paul Xue is the founder of Spacestation Labs, a Toronto Reddit marketing agency for AI and SaaS brands. A University of Waterloo electrical engineering grad, he spent a decade as a software engineer and was co-founder and CTO of Localyyz, Mannr and Cloutdesk before turning to Reddit, which he's read since 2008. His team's Reddit programs have earned 67M+ views for 73 clients. He co-hosts The Gregory and Paul Show.
Articles by Paul Xue
Paul Xue ·January 25, 2026
How to Scale a B2B Brand on Reddit
A framework for scaling B2B brand presence on Reddit: from building credibility to optimizing for delayed conversion and long-term pipeline growth.
Paul Xue ·January 20, 2026
How to Build a Reddit Funnel for SaaS Growth
A practical guide to building a Reddit marketing funnel for SaaS companies. From awareness and trust-building to demo requests and conversions.
Paul Xue ·January 10, 2026
How to Get Cited by ChatGPT Through Reddit
Find the questions your buyers ask AI, see which Reddit threads get cited, and contribute answers worth referencing. A practical method with results from our client work.
Paul Xue ·December 20, 2025
SEO is Dead, Long Live the Citation: Why Reddit is the New Front Page of AI Search
Traditional SEO is being replaced by AI citations. Reddit is the most-cited source in AI search. Here's how growth teams should adapt their strategy.
Paul Xue ·December 10, 2025
The 10 Most Common Questions Growth Teams Ask About Reddit Marketing
Answers to the 10 questions growth teams ask most about Reddit marketing: strategy, measurement, resources, timing, and how to earn trust at scale.
Paul Xue ·November 28, 2025
The Creative Formula for Reddit Marketing: What Post Formats Actually Work
A complete guide to Reddit post formats that drive engagement. Covers submission types, creative formulas, and strategic frameworks for every content goal.
Paul Xue ·November 15, 2025
If Reddit Is Not Working, You Are Probably Posting in the Wrong Place
Most brands fail on Reddit because they post in the wrong subreddits. Learn how to find the right communities where your buyers actually make decisions.
Paul Xue ·November 1, 2025
How to Grow a Subreddit From Zero to 10,000 Members
A practical guide to finding your first members, getting conversations going and helping your subreddit grow.
How we research, write and correct these posts is in our editorial policy.