How Much Do Reddit Ads Cost in 2026?

Every Reddit ads pricing page on the internet quotes the same borrowed benchmarks, and none of them say where the numbers came from. So we pulled our own: every campaign from 16 client ad accounts between June 2025 and September 2026. That's $69,600 of spend, 27.1 million impressions and 477,000 clicks, straight from Reddit's reporting. No client names, just the verticals.

If you want what an agency costs on top of media, that's a different post. This one is the media.

How much do Reddit ads cost per day?

$5 is the floor. Reddit's help centre says your daily budget "must be $5 or greater."

Nobody should run $5 a day. Reddit's own setup guide says each ad group should get at least $50 a day, and its marketing site pushes $100 a day for at least a week. Three numbers from one company.

We open most accounts near $50 a day on a 30-day window, then scale against cost per click. The full setup is in how to advertise on Reddit. On an ad aimed at one subreddit, $10 to $20 a day is plenty.

Budget for Reddit going over, too. An ad group can overspend its daily budget by up to 20%. The campaign spend cap is the only hard ceiling.

What does a click cost on Reddit?

It depends almost entirely on which country the click comes from. Reddit publishes no CPC benchmarks, and the "$0.10 minimum bid" figures floating around have no primary source either. Here's what our accounts paid:

Outside the US, most of the volume came from India, Pakistan, the Philippines and Indonesia at 3 to 5 cents a click. That's where the "Reddit clicks are basically free" screenshots come from.

The median campaign paid $0.37 a click, and the spread is wide. Our cheapest campaign paid 2 cents. The most expensive, a US awareness campaign for a financial planning firm, paid $3.11. People usually quote $1 to $3 as the Reddit average, and only our US finance accounts got near it. The financial planning account paid $1.10 a click across $16,600, and its weekly cost per click went from $0.55 to $1.21 as weekly spend grew about five times.

Cost per 1,000 impressions

It's about $6.58 in the US and $1.13 everywhere else. The median campaign paid $5.67.

US finance runs well above that. The financial planning account paid $12.85 across its lifetime, and its conversion campaign hit $20.61, the highest CPM in the dataset. A US home goods campaign paid $10.48. Our internal rule is to let a new ad spend $20, and if it's still above $10 CPM, pause it, fix the targeting and relaunch.

Three smaller patterns showed up across all 16 accounts:

• Placement. The Conversations slot, between a post and its first comment, cost $1.66 per thousand against $3.13 in the feed. Its click-through rate was lower, 1.30% against 2.04%.
• Device. iPhone users took 57% of the spend at almost twice Android's cost per click, $0.19 against $0.10.
• Day of week. It barely matters. The cheapest day, Friday, averaged $0.136 a click and the most expensive, Sunday, $0.160.

Cheap clicks, expensive customers

Redditors aren't in a buying mindset. You can literally spend $10K and not get a single conversion on Reddit.

We have the account to prove it. A consumer health device spent CAD $10,238 on a traffic campaign and got 34,584 clicks at 30 cents each. Reddit recorded 15 adds to cart and zero purchases. A home goods brand did the same thing faster: $834.90, 3,111 clicks at $0.27, a 3.9% click-through rate that most benchmarks would call excellent, two adds to cart and zero purchases.

Cost per result across the accounts that tracked one:

The cheap end is worldwide delivery on free products. The two US finance accounts are the more useful comparison, because one paid 29 times what the other did per lead. The advisor-matching account got 636 of its 639 leads from campaigns on the Conversions objective, optimising for the lead event. The financial planning account put 72% of its spend on the Traffic objective. Pooled across every US campaign we ran, a lead cost $24.47 on Conversions campaigns and $731 on Traffic campaigns.

And across all 16 accounts, Reddit tracked 24 purchases, every one from the developer-tools account. None of the consumer brands recorded a single purchase. So we can't give you an honest ROAS figure for Reddit ads. Reddit can only report purchases once the Pixel and Conversions API are live, and without them only clicks can be optimised. Install measurement before you spend, and read what to measure before you judge anything.

Reddit ads got about 40% pricier in 2026

More advertisers showed up. Reddit's own quarterly filing says the price of ads rose about 40% year on year in Q2 2026, while impressions grew about 17%.

That average is dragged up by big brands buying US awareness. Our US accounts in finance and home goods paid $10 to $13 per thousand impressions, roughly double our own US average of $6.58. If you sell to a narrow US audience, budget for the top of that range.

Billing is card only

Reddit takes credit and debit cards, no PayPal, no prepaid cards, no wires. It charges when your balance crosses a billing threshold that starts small and rises as you pay, then once a day above that threshold, and at month end. Larger advertisers can get invoiced on 30-day terms through sales.

New accounts can claim $500 in ad credit after spending $500 within 14 days. The credit expires 30 days after you claim it. Take it, but don't let it set your budget. A test sized to spend $500 in two weeks is about $36 a day, which is under what Reddit itself recommends.

The developer-tools account at the top of that table spent $7,720 over four months, brought in about 5,500 signups and 24 purchases, and put 99% of its budget outside the US.