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What we are learning about Reddit, written down.

Monitor Your Brand's Reputation on Reddit

Gregory Kennedy ·September 21, 2026

Reddit Monitoring: How to Track Your Brand’s Reputation

Find brand mentions, product complaints and competitor comparisons on Reddit. Use repeatable searches and a simple process to turn monitoring into action.

Blog cover: How to bypass the Reddit login wall, with a card quoting Reddit's 'Get the app to keep using Reddit' prompt and Safari's Request Desktop Website menu

Paul Xue ·September 18, 2026

How to bypass the Reddit login wall

Requesting the desktop site is still the fastest way to read Reddit without logging in on a phone. How to do it on iPhone and Android, and where it stops working.

12 Reddit marketing strategies, organized around listening, contributing, amplifying and measuring.

Paul Xue ·September 15, 2026

12 Reddit Marketing Strategies That Work in 2026

Build a Reddit marketing strategy around real customer questions. Explore 12 practical approaches to content, community, ads, reputation and measurement.

Reddit marketing costs illustrated with a monthly budget invoice for people, tools and media spend.

Paul Xue ·September 14, 2026

How Much Does Reddit Marketing Cost in 2026?

Compare Reddit marketing retainers, agency fees and ad spend. See published pricing, what changes the cost and what to check before signing.

The 15 Best Reddit Marketing Agencies in 2026. Selection chart: 53 candidates reviewed, 31 qualified for scoring and 15 selected.

Paul Xue ·September 14, 2026

The 15 Best Reddit Marketing Agencies in 2026

Compare 15 Reddit marketing agencies by services, client work, pricing and scores across five categories. Find the right fit for your business.

From Problem to Purchase on Reddit

Gregory Kennedy ·September 14, 2026

From Problem to Purchase on Reddit

Reddit can influence a buying decision long before a buyer compares vendors. This guide maps the conversations buyers have from problem discovery to final purchase, and shows how brands should respond at each stage.

Blog cover: the headline Nike lost $200 billion, Reddit called it in 2019, beside two real Reddit posts from 2020 and 2024 predicting the collapse

Paul Xue ·September 11, 2026

Nike lost $200 billion. Reddit called it in 2019.

We read seven years of Reddit comments about Nike. The collapse was documented in public, for free, four years before the stock moved. Here is what a listening program would have caught, and when.

Blog cover: Reddit's share of ChatGPT Search citations falling from 3.8 percent to 0.5 percent, beside a card showing 27 percent of threads taking 60 percent of citations across three programmes

Paul Xue ·September 9, 2026

Best Agency for Reddit Citations for LLMs

Nobody can guarantee you LLM citations from Reddit. On 14 August 2026 the whole channel lost 86% of its ChatGPT citation share in a day. Here is what we do instead.

The four types of Reddit content every brand needs: education, participation, proof and commercial intent, with the reader question each helps answer.

Gregory Kennedy ·September 7, 2026

The Four Types of Reddit Content Every Brand Needs

Learn the four types of Reddit content every brand needs: education, participation, proof, and commercial intent. See how each one plays a different role in building attention, credibility, and buying relevance.

Bar chart: 60% of top Reddit posts this year were text, 23% image, 1% video, beside a card comparing Reddit's 300 character headline field to the 63 character median

Paul Xue ·September 6, 2026

Reddit ad specs and ad types

Every Reddit ad spec in one table, then the part the spec sheet leaves out. I pulled the top 40 posts of the year from ten subreddits to see what an ad has to look like to survive the feed.