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What we are learning about Reddit, written down.

12 Reddit marketing strategies, organized around listening, contributing, amplifying and measuring.

Paul Xue ·September 15, 2026

12 Reddit Marketing Strategies That Work in 2026

Build a Reddit marketing strategy around real customer questions. Explore 12 practical approaches to content, community, ads, reputation and measurement.

Reddit marketing costs illustrated with a monthly budget invoice for people, tools and media spend.

Paul Xue ·September 14, 2026

How Much Does Reddit Marketing Cost in 2026?

Compare Reddit marketing retainers, agency fees and ad spend. See published pricing, what changes the cost and what to check before signing.

The 15 Best Reddit Marketing Agencies in 2026. Selection chart: 53 candidates reviewed, 31 qualified for scoring and 15 selected.

Paul Xue ·September 14, 2026

The 15 Best Reddit Marketing Agencies in 2026

Compare 15 Reddit marketing agencies by services, client work, pricing and scores across five categories. Find the right fit for your business.

From Problem to Purchase on Reddit

Gregory Kennedy ·September 14, 2026

From Problem to Purchase on Reddit

Reddit can influence a buying decision long before a buyer compares vendors. This guide maps the conversations buyers have from problem discovery to final purchase, and shows how brands should respond at each stage.

Blog cover: the headline Nike lost $200 billion, Reddit called it in 2019, beside two real Reddit posts from 2020 and 2024 predicting the collapse

Paul Xue ·September 11, 2026

Nike lost $200 billion. Reddit called it in 2019.

We read seven years of Reddit comments about Nike. The collapse was documented in public, for free, four years before the stock moved. Here is what a listening program would have caught, and when.

Blog cover: Reddit's share of ChatGPT Search citations falling from 3.8 percent to 0.5 percent, beside a card showing 27 percent of threads taking 60 percent of citations across three programmes

Paul Xue ·September 9, 2026

Best Agency for Reddit Citations for LLMs

Nobody can guarantee you LLM citations from Reddit. On 14 August 2026 the whole channel lost 86% of its ChatGPT citation share in a day. Here is what we do instead.

The four types of Reddit content every brand needs: education, participation, proof and commercial intent, with the reader question each helps answer.

Gregory Kennedy ·September 7, 2026

The Four Types of Reddit Content Every Brand Needs

Learn the four types of Reddit content every brand needs: education, participation, proof, and commercial intent. See how each one plays a different role in building attention, credibility, and buying relevance.

Bar chart: 60% of top Reddit posts this year were text, 23% image, 1% video, beside a card comparing Reddit's 300 character headline field to the 63 character median

Paul Xue ·September 6, 2026

Reddit ad specs and ad types

Every Reddit ad spec in one table, then the part the spec sheet leaves out. I pulled the top 40 posts of the year from ten subreddits to see what an ad has to look like to survive the feed.

What Should Your Brand Talk About on Reddit?

Gregory Kennedy ·September 3, 2026

What Should Your Brand Talk About on Reddit?

On Reddit, having something to say does not mean people want to hear it from your brand. A company can have deep expertise, strong opinions, original research, and a perfectly relevant product, yet still enter the wrong conversation and come across as opportunistic. Reddit communities are unusually good at sensing when a brand is contributing because it belongs there and when it is simply looking for an excuse to be visible.

Two I-just-moved-to-SF posts from X, one at 1.06M views and one at 236K, laid on paper next to the headline The 138K selfie budget

Paul Xue ·August 31, 2026

The $138K selfie budget

An insurance company became the most talked about brand in SF tech without saying a word about insurance. The math, why it works on this crowd, where finance did it first, and where it stops.