Gregory Kennedy
Gregory Kennedy is a B2B SaaS marketer, founder of Vibe Your SaaS and a social and content advisor to Spacestation Labs. He's been VP of Marketing at TapSense, Sojern and Alembic, ran content marketing at NextRoll (AdRoll) and global marketing at InMobi, and founded the agency BrandZen. Based in Seattle, he mentors founders at Venture Mechanics and co-hosts The Gregory and Paul Show. His take: most startups don't have a content problem. They have a taste problem.
Articles by Gregory Kennedy
Gregory Kennedy ·October 6, 2026
The Reddit Comments Your Sales Team Should Be Reading
Reddit comments can reveal the objections, competitor comparisons, pricing concerns, and buying criteria prospects bring into sales conversations. This guide shows which threads are worth watching and how to turn those insights into better sales enablement.
Gregory Kennedy ·September 30, 2026
Where Reddit Fits in Modern B2B Demand Generation
Reddit often shapes B2B demand before another channel gets credit for the conversion. This article explains how Reddit works alongside search, paid media, content, review sites, communities, and sales—and where its influence shows up across the buying journey.
Gregory Kennedy ·September 21, 2026
Reddit Monitoring: How to Track Your Brand’s Reputation
Find brand mentions, product complaints and competitor comparisons on Reddit. Use repeatable searches and a simple process to turn monitoring into action.
Gregory Kennedy ·September 14, 2026
From Problem to Purchase on Reddit
Reddit can influence a buying decision long before a buyer compares vendors. This guide maps the conversations buyers have from problem discovery to final purchase, and shows how brands should respond at each stage.
Gregory Kennedy ·September 7, 2026
The Four Types of Reddit Content Every Brand Needs
Learn the four types of Reddit content every brand needs: education, participation, proof, and commercial intent. See how each one plays a different role in building attention, credibility, and buying relevance.
Gregory Kennedy ·September 3, 2026
What Should Your Brand Talk About on Reddit?
On Reddit, having something to say does not mean people want to hear it from your brand. A company can have deep expertise, strong opinions, original research, and a perfectly relevant product, yet still enter the wrong conversation and come across as opportunistic. Reddit communities are unusually good at sensing when a brand is contributing because it belongs there and when it is simply looking for an excuse to be visible.
Gregory Kennedy ·August 24, 2026
The 21-Day Playbook for a Successful Reddit AMA
A great Reddit AMA starts long before the first question. You need the right host, a topic the community cares about, support from moderators, and preparation for difficult questions. When the conversation starts, founders need to answer honestly and let the audience shape the discussion. The payoff is more than engagement. It is an unfiltered look at what potential customers actually think. In this blog, we give the 21-day playbook you need to pull off a successful AMA.
Gregory Kennedy ·August 17, 2026
How to Handle a Reddit Backlash
A negative Reddit thread can turn into a reputation problem faster than most brands expect. But if you don't handle it correctly, you can make it 10x worse. For this blog, we dive into the proper way to handle a Reddit backlash.
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