E-commerce

62% of AI citations

Cleverific is the order-editing and post-purchase platform for Shopify stores. When merchants ask an AI how to handle order changes, the answers are built from Reddit — so we seeded the threads the answers cite. Across 1,482 citations tracked in three weeks, 62% point at content we put there.

Industry: E-commerce software
Date: 2025–2026
Website: cleverific.com

Client Stats

913

AI answer citations of our content in three weeks

62%

of all Reddit citations in those answers are ours

49 of 210

Reddit threads the engines cite are ours

7 hours

from publishing to the first AI citation

The situation

Shopify merchants don’t browse for order-editing software — they ask. Type “how do I let customers edit their Shopify orders” into Google or ChatGPT and a finished answer comes back with a short list of citations, and Reddit threads dominate that list. Whoever wrote the threads wrote the answer.

Cleverific makes order editing and post-purchase upsells for Shopify, and its buyers’ questions are exactly the ones the engines answer this way: address typos, wrong sizes, the 180-day order lock, 3PL sync, self-serve cancellations. So over the past year we seeded those threads ourselves — 94 posts and 52 comments across r/ecommerce, r/dropshipping, r/dropship, r/automation, r/ecomshops and a dozen smaller subreddits, one buying question per thread.

Then we tracked what the engines actually cite. Over three weeks of monitoring, Google’s AI Mode, AI Overviews and ChatGPT produced 1,482 Reddit citations while answering order-editing queries. 913 of them — 62% — point at content we put there, and 49 of the 210 Reddit threads cited are ours.

What we did

Seed the threads the answer engines cite

The challenge

Our approach

You can’t buy a citation. The answer engines assemble their responses from Reddit threads that already answer the question well.

We wrote the definitive answers ourselves — every order-editing question Shopify merchants actually ask, answered in depth before the engines went looking.

Merchant demand splinters across dozens of intents: address typos, wrong sizes, the 180-day lock, 3PL sync, refunds, post-purchase upsells.

94 posts and 52 comments seeded over a year across r/ecommerce, r/dropshipping, r/automation, r/ecomshops and more — one intent per thread.

Three engines, three different retrieval habits to win at once.

Our content is cited in 496 of 840 AI Mode answers, 344 of 537 AI Overviews and 73 of 105 ChatGPT answers tracked.

New content usually takes months to earn a search engine’s trust.

A buyer’s guide published mid-August earned its first citation seven hours later, and leads most answers that cite it.

Book a call now

Ask an AI how to edit a Shopify order.

Our most-cited thread, a round-up of self-serve order editing options, has been cited 86 times. The thread asking why self-serve editing isn’t a native Shopify feature has 75 citations at an average position of 1.4 — when that answer comes back, ours is usually the first source listed. A third, on editing orders past the 180-day lock, adds 74 more. Promptwatch visibility scores per prompt tell the same story:

Promptwatch visibility scores for Cleverific post-purchase prompts

And the loop keeps tightening: a buyer’s guide published mid-August earned its first AI citation seven hours later, and now leads most of the answers that cite it. Every new thread compounds the same way — the engines have learned that the definitive answers to Shopify order-editing questions live where we put them.

Ready?

What this looks like for you

All the upsides of having a working Reddit marketing strategy

If your category's subreddit moderates you out...

that is not the end of the strategy. It is the start of it.

The room where your buyers already are...

is usually one door over from the room with your industry's name on it.

Every thread we publish in a sub...

you own stays indexed. You stop paying us, it keeps ranking.

Get started today

Testimonial

Iuliia ShnaiAug 19, 2026

Papermark

Reddit is doing so much for us in search. Papermark is now the top recommendation on Reddit in our category, and that matters.

Imran

@isb

Paul picks a CPM number and then creates a reddit campaign to hit that. Like Chappelle writes jokes.

Aug 20, 2026

134 referrals

to MessageDesk from Reddit in 90 days. The same volume ChatGPT sent them.

166K views

from a single organic post for a rug brand. 67 upvotes, 52 comments.

HanafiJul 27, 2026

Inflow

Great results so far. The subreddit AEO work especially attracts the leads we love: qualified, not problematic, and with money.

KyleMay 19, 2026

MessageDesk

Love it, this is great. More I say. Real, traceable Reddit users became leads and booked meetings.

“Most agencies do a bit of everything for everyone. Paul picked the hardest channel on the internet and built real credibility on it. That's why I advise Spacestation.”

Gregory Kennedy

VibeYourSaaS

JamesAug 18, 2026

Ethos

Love it. Our AI citations have been rising steadily since June and the growth curve looks good. Even in negative threads about us there's now organic fightback.

JeremyMay 29, 2026

EcomCPA

Amazing, great job. We now hold multiple first-page Google spots for the exact terms our buyers search, from international tax to Shopify accountant.

The top Reddit recommendation in its category, and climbing search because of it.

ShivamMay 18, 2026

Founder, Floqer

Reddit is looking good. I'm impressed by the work these guys have been doing. My only question was how we could press even harder.

J.P. MohlerAug 5, 2026

CPO & Co-founder, General Legal

We told Paul we only care about one thing: General Legal coming up when someone searches AI law firm. Now the top cited source in those AI answers is a Reddit thread his team made.

John Wright

@johnwrightai

Thanks Paul, launched it at an affiliate conference today day 1 and the response is overwhelming.

May 19, 2026

Miguel Castillo-ClarkMay 27, 2026

1v1Me

The AMA they ran with our pro player crushed my expectations. Ads, our subreddit, AI citations, they handle all of it.

Grant WalkerMar 5, 2026

Argo IQ

Super impressed with what they've built. A very cool project.

Book a call

Retro engraving of two spacecraft docking

Free playbook

Steal the playbook behind this study.

The exact Reddit AMA process this case study ran: how to pick the subreddit, pitch angles the community upvotes, and turn one thread into page-one Google real estate.